Regional On Trade Manager A2&A7

Job Description :

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.

About the role

Mission 

Execute the strategy in the On Trade channel in areas 2&7 Spain, including key cities of the country aligned with our strategic approach, being On Trade Spain the biggest NSV contributor across Southern Europe. They will need to achieve the objectives of halo effect, market share, sales and profitability in a sustainable way through the growth (distribution and rotation) of DIAGEO in its Hospitality clients due to the execution of the activation plans and guaranteeing the professional development of the team. All of this within a framework in which you need to guarantee full control of the scope involving compliance, systems & tools, being a reference for your team and internal & external collaborators. 

You will be accountable for creating a sell-out business of ∼60Mi USD, leading a team of 8 people responsible for a commercial route of 800 clients. You will be working closely with Customer Marketing, Finance, Commercial Transformation and Direct Sales team, co-responsible for building a high-performance team, develop our talents and drive engagement across our On Trade organization. 

Role Responsibilities:

• Brilliantly execute in trade to deliver the main objectives of the RTC strategy (sell-out growth, market share & value, brand equity, halo effect, in-house advantage survey, perfect store execution & employee engagement) 

• Own performance predictability through consistent monitoring and measurement  

• Generate volume and profitability in strategic clients that deliver scalable experiences 

• Ensure direct and continuous coverage of current portfolio and boosting commercialization of innovations 

• Build strong relationships with decision-makers in your area of influence   

• Guarantee 365 execution and ensure distribution  

• Identify opportunities to secure incremental sales 

• Execute activations and events to strengthen brand positioning and recruit new consumers 

• Positively influence the key stakeholders in the organization to achieve the success of Diageo in the On Trade channel 

• Build a best-in class Sales Executives team, that ensures the triple-win that Diageo aims for 

About you

Experience / skills required:

About you 

• You are an outstanding strategic relationship manager with ability to plan strategically and link strategy with implementation 

• You're highly commercially aware, creative with financial and analytical skills 

• A highly positive thinker, who is able to create new possibilities and deal with ambiguity 

• You have the ability to gain momentum and to inspire change internally and externally 

• You're an amazing teammate who enjoys collaborating with people 

• You also have proven experience in managing big HORECA accounts and negotiating with customers 

• BSc/MSc degree of a high academic institution will be considered a plus 

• You're fluent in Spanish and have a sophisticated level of English 

Working with us

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

• Modern work life balance policies and wellbeing activities.

• Employee Assistance Programme.

• WellHub (GymPass).

• Incentive plan that rewards you for delivering phenomenal performance.

• Our product discounts.

• Health insurance.

• Life and accident insurance coverage.

• Industry leading functional and leadership capability trainings.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Madrid

Additional Locations :

Job Posting Start Date :

2026-03-07