Regional Marketing Manager

Skillsoft Global Knowledge is seeking an experienced Regional Marketing Manager for a Hybrid role based in Nieuwegein, Netherland. In this role, you will own and deliver regional marketing strategy and execution across the Benelux region including the Netherlands and Belgium, in support of revenue growth, pipeline creation, and regional go‑to‑market priorities. This role operates as an embedded member of the Global Geo & Regional Marketing team, working in close partnership with regional sales and global marketing functions. In this role, you will have the opportunity to  be responsible for translating global and regional marketing strategy into high‑impact, locally relevant field marketing programs aligned to sales targets and pipeline goals.

Key Responsibilities:

Field Marketing Strategy & Execution

• Own the Benelux region marketing plan, aligned to global and regional GTM priorities, sales targets and pipeline objectives.
• Localise and execute global and regional campaigns for the Benelux market.
• Manage end‑to‑end execution of regional marketing initiatives to drive demand, pipeline, and revenue impact.

Demand Generation & Campaign Delivery

• Support and execute multi‑channel demand generation programs across Benelux, including:
  • Integrated regional campaigns
  • Email, nurture, and digital activation
  • Sales‑aligned field initiatives
• Work cross‑functionally with Portfolio Marketing, Campaign Operations, Marketing Operations, Web, Creative, Content, and Social teams to ensure timely, high‑quality delivery.

Events & Experiences

• Plan and execute Benelux regional marketing events, including:
  • In‑person and virtual events
  • Partner‑led initiatives
  • Executive briefings, roundtables, and webinars
• Own event timelines, logistics, vendors, budgets, and stakeholder communications.
• Ensure post‑event follow‑up, reporting, and sales handover are completed effectively.

Account‑Based Marketing (ABM)

• Support and execute ABM programs targeting priority Benelux accounts.
• Align regional marketing activity with account plans and sales priorities.
• Deliver bespoke, account‑specific regional marketing tactics where required.

Sales & Stakeholder Alignment

• Act as the primary regional marketing partner for Benelux sales teams.
• Ensure continuous alignment between marketing and sales throughout the funnel.
• Participate in agreed sales and marketing forums to maintain visibility, alignment, and momentum.

Marketing Operations & Workflow Management

• Own and manage all Benelux regional marketing activity within the marketing project management tool (e.g. Asana), including:
  • Task creation and prioritiation
  • Czlear ownership, timelines, and dependencies
  • Regular status updates and risk visibility
• Ensure field marketing execution is transparent, prioritized, and aligned with agreed plans.

Reporting, Insights & Optimization

• Deliver monthly performance reporting covering:
  • Campaign and event status
  • What is performing well and what is not
  • Early insights on leads, pipeline influence, and conversion (where data is available)
  • Key risks, blockers, and mitigation actions
• On a quarterly basis:
  • Analyze performance with internal stakeholders
  • Identify optimization opportunities across lead generation, conversion, and ROMI
  • Provide clear, actionable recommendations to improve future field marketing impact.

Skills & Experience

• 5+ years of professional experience in field marketing or regional marketing within B2B (technology, SaaS, or professional services preferred).
• Strong track record of executing demand generation, events, and sales‑aligned field programs.
• Experience working closely with sales teams and aligning marketing activity to pipeline and revenue goals.
• Excellent stakeholder management and cross‑functional collaboration skills.
• Strong organizational skills with experience managing multiple campaigns, events, and priorities simultaneously.
• Data‑driven mindset with the ability to translate insights into actionable recommendations.

Desired Experience

• Exposure to account‑based marketing (ABM) programs.
• Experience working in a regional or multi‑country market (Benelux or EMEA preferred).