Regional Marketing Manager – PS Consumer & Gaming, LATAM
Description -
We're looking for a Regional Marketing Manager to lead Consumer PC and Gaming momentum across LATAM. This role blends strategic planning, team leadership, and cross-functional orchestration to deliver measurable impact across countries, categories, sales, and channels—from mainstream consumer notebooks to the high-growth gaming segment.
What This Role Will Own
- Lead the 4P Planning process for Consumer PCs and Gaming with Category, Channel, Sales, and GTM teams
- Cascade budgets and 4P strategies across LATAM countries, balancing consumer and gaming priorities
- Roll up game plan requests and business cases to GTM and Category for both mainstream and gaming audiences
- Drive Pan-LATAM communications planning and campaign launches across consumer and gaming portfolios
- Align with Category and Channel on regional product launches, promotions, and seasonal activations (Back to School, Holiday, Gaming events)
- Develop regional campaigns implementing brand guidelines for HP Consumer and HyperX/OMEN gaming lines
- Orchestrate and map all customer journey tactics across consumer and gamer touchpoints, identifying gaps and conversion opportunities
- Own category content across the full consumer and gaming journey, adapting messaging to audience segments—students, families, creators, and gamers
- Adapt and land global campaigns in LATAM with regional relevance, cultural resonance, and local market impact
- Consolidate activation plans, goals, and KPIs from local country teams across both segments
- Oversee landing page development and performance optimization for consumer and gaming product pages
Who You Are
- A strategic partner who leads business-first thinking with a pulse on consumer trends and gaming culture
- A data-driven marketer who uses AI, dashboards, and insights to elevate planning, audience targeting, and productivity
- A team leader who guides, empowers, and aligns cross-functional teams across a diverse regional portfolio
- A growth driver who builds scalable pilots, gamer community programs, and customer-centric innovation
- A content specialist with experience in retail and e-tail playbooks, influencer and creator marketing, esports activations, and upper funnel brand campaigns
- A commercial innovator who leads onsite experience optimization, alliance funding negotiations, and co-marketing partnerships with gaming ecosystems
What You'll Bring
- Deep understanding of LATAM consumer and gaming market dynamics, including country-level nuances in purchase behavior, channel preferences, and gaming culture
- Strong stakeholder management across global, regional, and local teams, including gaming-specific business units
- Ability to synthesize strategy into actionable plans and compelling content that resonates with both mainstream consumers and passionate gamers
- Passion for learning, testing, and growing through innovation, community engagement, and data
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (Colombia)
Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"