Job Title: Regional Marketer, Mid-Atlantic, Northeast
Location: Morristown, NJ
About the Job
The Associate Director of Regional Marketing serves as a field-based extension of the brand marketing team. The role bridges local market needs with national brand objectives, focusing on thought leader and influencer engagement, insights generation, peer-to-peer program execution, monitoring and analyzing market insights & trends and regional adaptation of promotional initiatives. This role reports into the Tzield Marketing organization, with close partnership to a Regional Strategy and Account Director. The Director of Regional Marketing collaborates cross-functionally with sales, medical, training, PA&PA, PSS, CPE, Account Management, and marketing to foster excellence in regional market understanding, development & execution.
We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.
Join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you’ll help drive meaningful outcomes in diabetes, transplant, and immunology - with the scale and urgency patients deserve.
About Sanofi
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
Main Responsibilities
Monitor and analyze regional market trends, account maturity, competitor activity, and customer insights and prepare a clear regional perspective to inform national brand strategy and tactic optimization
Serve as the marketing business partner with SAMs and Regional Strategy and Account Directors and act as a unique go-to person for all marketing related topics to optimize pull-through of marketing strategies and link with the brand marketing team and other functions for solutioning
Define key localization opportunities to tailor messaging, materials, and programs to resonate with regional audiences and work closely with brand marketing team on defined projects to develop and execute them
Identify, engage, and cultivate commercial relationships with external experts including thought leaders, influencers, emerging leaders and relevant patient and professional associations within the geography
Develop regional engagement plans for external experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
Lead and support the development, training, and execution of speaker programs and leads customer insight gathering activities such as commercial advisory boards, regional insight meetings, and external expert consulting
Manage strategy, execution and budgeting for regional conferences & product theatres
Ensure all activities comply with company policies, SOPs, and regulatory requirements
Manage regional budgets and resources efficiently, providing regular updates on performance
Support the adaptation and delivery of materials and omni-channel marketing programs for HCPs and patients
Travel extensively within the assigned region to support meetings, events, and field engagements (estimated 50-75%)
About You
Qualifications
Bachelor’s degree required; advanced degree (MBA, PharmD, etc.) preferred
5+ years of pharmaceutical or biopharmaceutical industry experience in marketing, sales or related roles with 1+ years of marketing experience preferred
Ability to analyze complex market data and translate insights into actionable strategies
Demonstrated success in external expert engagement, speaker program, advisory board, and conference management
Strong clinical knowledge and understanding of relevant therapeutic areas
Experience working within a cross-functional, matrixed environment with the ability to influence, mobilize and manage a complex set of internal stakeholders and processes.
Excellent communication, organizational, and project management, budget management & presentation skills
Experience with MLR (Medical, Legal, Regulatory) review process a plus
Willingness and ability to travel extensively within the assigned region
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Help shape the future of care for chronic and complex conditions like aT1D, Type 2 diabetes, transplant, and cardiovascular disease
Drive meaningful impact at global scale: our medicines reach more than 100 million people each year
Be part of a simpler, digital- and AI-powered business that’s rethinking how we work and engage with the world.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is:
$148,500.00 - $214,500.00All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.