Regional Manager

Work Location

Edmonton Corporate Office

About the Role

Regional Manager (RM)

Nova Cannabis Inc. is a national cannabis retailer operating under the Value Buds banner. Reporting to the Vice President of Operations, the Regional Manager is responsible for the growth, management, and success of multiple stores within the assigned region. This role requires overseeing operations for numerous retail store locations, driving strategy, sales growth, cost management, and succession planning while ensuring compliance with all provincial and federal regulations. The ideal candidate is an entrepreneurial, thoughtful leader with proven multi-unit management experience in the cannabis, retail, or hospitality industries.

Role and Responsibilities

The Regional Manager role includes, but is not limited to:

Leadership and People Development:

• Lead and mentor Area Managers to deliver exceptional customer service, effective sales strategies, and operational excellence across the assigned region.
• Drive talent development by identifying, mentoring, and inspiring future leaders, ensuring a strong pipeline for succession planning.
• Participate in the recruitment and hiring of Area Managers, Store Managers, and Customer Experience Representatives, ensuring the selection of high-quality candidates.
• Provide ongoing coaching, performance feedback, and development plans to Area Managers and Store Managers, conducting regular performance appraisals and salary reviews.
• Foster a collaborative, high-performing culture aligned with Nova Cannabis’s values and mission.

Operational Excellence:

• Oversee day-to-day operations across the assigned region, ensuring all stores meet operational standards and deliver consistent, high-quality customer experiences.
• Conduct regular site visits to evaluate performance, review key metrics, and identify opportunities for improvement.
• Partner with the Property Management team to resolve maintenance issues and manage scheduled facility maintenance.
• Ensure operational guidelines and customer-related functions comply with Nova Cannabis’s policies and provincial regulatory requirements.
• Respond to audit reports, identify areas for improvement, and implement corrective actions to maintain compliance and operational efficiency.

Customer and Market Engagement:

• Drive customer satisfaction by maintaining a strong focus on service excellence and creating memorable shopping experiences.
• Expand the customer base by identifying new opportunities and building rapport with existing customers.
• Monitor market trends and customer feedback, leveraging insights to improve store performance and drive revenue growth.
• Ensure stores execute promotions, merchandising, and branding strategies effectively.

Financial and Strategic Management:

• Analyze regional sales metrics, KPIs, and performance reports to identify trends and proactively implement strategies for improvement.
• Meet or exceed budget targets by optimizing revenue growth and controlling costs across the region.
• Develop and implement strategic initiatives to enhance operational efficiency and profitability.
• Provide feedback and recommendations to senior leadership on regional issues to maximize effectiveness and ensure alignment with corporate goals.

Experience and Qualifications:

• Education: Post-secondary degree or diploma in Business or a relevant field is preferred.
• Experience:
  • Minimum 3-5 years of multi-unit management experience in retail or hospitality industries.
  • Cannabis, liquor, or healthcare experience is an asset.
• Skills:
  • Knowledge of retail operations and best practices.
  • Proficiency in MS Office Suite applications.
  • Experience in strategy, channel execution, training, and communication.
  • Working knowledge of cannabis regulations in BC, AB, SK, MB, and ON.
• Certifications:
  • BC: Selling It Right Certification.
  • AB: SellSafe Certification.
  • SK: CRTP Certification.
  • MB: CRWTP Certification.
  • ON: CannSell Certification.
• Valid Canadian Police Information Centre (CPIC) clearance.
• Must pass provincial personal disclosure checks (financial and criminal) as required.

Personal Characteristics and Requirements:

• Strong leadership and interpersonal skills with the ability to build and maintain rapport at all organizational levels.
• Proactive in identifying and addressing opportunities for improvement.
• Results-driven with strong business and financial acumen.
• Exceptional organizational and time management skills, capable of handling multiple priorities in a fast-paced environment.
• Detail-oriented with a commitment to producing high-quality work.
• Demonstrates tact, professionalism, and discretion in all interactions.
• Passionate about fostering a culture of safety, success, and customer satisfaction.
• Strong verbal and written communication skills.
• Must stay informed on policies, procedures, product offerings, and industry trends in a rapidly changing environment.
• Additional Requirements:
  • Must be 18-19 years of age or older (depending on province).
  • Valid driver’s license and reliable transportation.
  • Must be accessible outside of standard business hours, including evenings, weekends, and holidays.

Job Type:

• Full-time.

Work Location:

• In person.
• Remote.
• Travel.

Why Join Us?

At Nova Cannabis, we’re shaping the future of cannabis retail across Canada. As a Regional Manager, you’ll lead a passionate team, oversee a dynamic region, and play a critical role in driving operational excellence and customer satisfaction in a fast-evolving industry.

About SNDL

SNDL is one of Canada’s leading and fastest-growing liquor and cannabis companies. As the country’s largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Superette.

We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.

Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.

Learn more about SNDL