Regional Digital Marketing Specialist

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

Job Description

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers are amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility. Our people are energized problem solvers that take pride in how the work we do changes the world for the better.

Job Description

Regional Digital Marketing Specialist

You will report to: Director Digital

Work Model: Hybrid

Location: Mexico City

Important Responsibilities

Campaign Execution & Marketing Automation

• Lead the end-to-end creation, build, and activation of regional marketing campaigns across the Americas, with primary execution in the Eloqua marketing automation platform.
• Translate regional and North American marketing strategies into executable digital campaigns aligned with Rockwell Automation campaign frameworks and governance.
• Manage campaign setup, segmentation, deployment, and activation to support events, regional programs, partner marketing programs, and PR-related campaigns.
• Ensure campaign execution aligns with marketing processes, data standards, and compliance requirements.

Regional Collaboration & Team member Management

• Be an primary digital marketing execution partner for regional team members across the Americas.
• Coordinate campaign requirements, timelines, and inputs with regional marketers, event lead, PR partners, and partner marketing team members.
• Be an trusted operational partner to ensure regional needs are translated into campaign execution.

Support Important Operations

• Support core regional marketing operations, including:
  • Regional and North American Marketing
  • Events and experiential marketing
  • Regional Public Relations projects
  • Partner Marketing programs
• Promote integrated marketing efforts by supporting understanding between regional teams and the North American Marketing organization.
• Contribute to campaign performance optimization by supporting reporting, insights, and continuous improvement in collaboration with marketing operations and performance teams.

Important Skills & Qualifications

• Experience implementing B2B marketing campaigns in a regional or global matrixed organization.
• Hands-on experience with Eloqua or similar marketing automation platforms.

Work Relationships

• Regional Marketing Teams (Americas)
• North American Marketing Team
• Events and Experiential Marketing
• Regional Public Relations
• Partner Marketing
• Market Operations and Performance Marketing Teams

What we offer:

Please contact your TA Team Advisor for details.

Linkedin job site: https://www.linkedin.com/company/rockwell-automation/jobs/

Benefits:

Once the recruiter contacts you, you will let you know about the benefits that we have as health insurance, pension plan, savings found.

At Rockwell Automation, we believe that a diverse and inclusive workforce is important to our success. We are committed to creating an environment where everyone feels valued to contribute their unique perspectives and skills. We are dedicated to promoting a culture of inclusion where all employees have equal opportunities to grow. We promote, collaboration, and mutual respect. We also provide ongoing development opportunities to help our employees grow and succeed.

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.