Red Bull Account Development Manager

Job Description:

Looking for a rewarding career? Johnson Brothers is a leading family-owned distributor of wine, spirits, and beer, delivering exceptional service since 1953. We proudly represent the world’s top beverage brands and are committed to excellence, innovation, and growth. Johnson Brothers offers exciting opportunities in a variety of areas. Join our passionate team and help shape the future of the beverage industry!

The Red Bull Account Development Manager (ADM) drives best-in-class execution for the Red Bull portfolio at the market level. This role is responsible for managing and growing the C+ account universe while partnering closely with internal sales teams and the local Red Bull team to expand distribution, visibility, and overall performance in the On-Premise channel.

The ADM acts as a brand champion—educating customers, training Sales Consultants, executing impactful programming, and ensuring Red Bull brand standards are consistently upheld in market.

Key Responsibilities

1. Drive Distribution & Account Growth

• Identify new account opportunities and brand expansion areas
• Increase total buying accounts and overall SKU penetration
• Manage and grow priority and “Most Wanted” accounts
• Expand effective distribution across the assigned territory
• Achieve volume and distribution targets

2. Strengthen Market Execution

• Partner with sales teams to improve in-market execution standards (including High 5 priorities)
• Increase consumer engagement through impactful activation programming
• Support and distribute point-of-sale (POS) and promotional materials
• Ensure strong visibility and on-premise merchandising standards

3. Manage & Develop Accounts

• Build and strengthen relationships within assigned accounts
• Conduct regular business reviews and identify growth opportunities
• Develop creative, profitable programming tailored to customer needs
• Improve execution, merchandising, and brand presence
• Achieve distribution, sales, and performance goals

4. Execute Key Brand Initiatives

• Implement brand initiatives at the market level
• Evaluate promotional effectiveness and provide actionable feedback to improve results

5. Sales Team Development & Market Leadership

• Conduct weekly market ride-withs and sales calls
• Train and coach sales representatives on brand priorities and execution standards
• Establish accountability measures to evaluate performance and identify development opportunities
• Increase brand priority and visibility within the sales organization
• Audit VIP accounts to ensure execution excellence

6. POS Management

• Coordinate distribution and strategic placement of POS materials
• Monitor and optimize POS allocation and merchandising standards
• Ensure brand standards are consistently maintained

7. Sales Communication & Alignment

• Participation in General Sales Meetings (GSMs)
• Reinforce priorities and performance targets
• Increase engagement and share of mind with sales teams

What Success Looks Like

• Increased distribution and SKU penetration
• Improved execution across C+ accounts
• Measurable growth in sales and consumer awareness
• A highly engaged and Red Bull brand educated sales team
• Profitable, sustainable customer programming

The expected pay range for this role is $50,000 with incentive opportunities. Johnson Brothers offers eligible team members and their dependents comprehensive health benefits and programs, which include medical, dental, vision, life insurance, health savings and flexible spending accounts. Other benefits for eligible team members include 401(k) with an employer match, short term disability coverage, company-paid long term disability insurance, generous paid time off (PTO) plans and paid parental leave.

Johnson Brothers is an equal opportunity employer, committed to fair treatment and hiring based on qualifications. We prohibit discrimination based on race, color, religion, gender identity, sexual orientation, age, disability, military status, or any other protected status under applicable laws.

Worker Sub-Type:

Regular

Time Type:

Full time