Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.
As an Arabic Copywriter, you are responsible for taking their client's advertising brief’s and generating original copy ideas that grab the attention of the target audience. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. This may include creating straplines, slogans, body copy, jingles and scripts that accompany advertising visuals. Copywriters will work in close partnership with their Art Directors and have input to the visual elements as well. An Arabic Copywriter at Ogilvy will produce big picture advertising for big picture clients.
Knowledge Areas:
To remain up-to-date with new ideas, techniques and styles (ie art, films, TV programmes, music, fashion, trends etc).
To actively seek inspiration from the external environment to influence creativity.
Understand and appreciate the nature and value their clients brand.
To familiarising themselves with the product and competitor activities in the market.
Proficient in discussing the client's core message and target audience.
Ability to generate lots of fresh, original ideas from a brief.
Task Areas:
Liaising with clients and interpreting their briefs;
Working in account teams;
Developing creative ideas and concepts, often in partnership with the art director;
Presenting ideas to colleagues and clients;
Familiarizing themselves with their clients’ products and services, the target audience and their competitors’ activities;
Writing clear, persuasive, original copy;
Updating digital media with snappy, timely content;
Proofreading copy to check spelling and grammar;
Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
Overseeing campaigns through the production stage to completion;
Working on several campaigns at once, sometimes under pressure and often to tight deadlines
What You’ll Need
Required Experience:
To have a foundation degree or degree in advertising, design or related subjects.
To have an established portfolio of recent Arabic copy work.
Essential to have previously knowledge of the industry and an understanding of the creative process in advertisement.
The ability to think creatively and communicate ideas through the written form (ie: scripts and copy).
This individual must have an opinion on directors and typography. It is also essential for them to have an eye for colour and mood etc
Experience of checking all content being advertised is truthful and complies with codes of advertising practice.
Required Behaviours:
Actively seeks out new ideas, techniques and styles generally (ie art, films, TV programmes, music, fashion, trends etc).
Is influential and can inspire the Creative Department.
Seeks out to understand why loyal customers buy certain products.
Acts in the best interest of the brand and Ogilvy at all times.
Researching competitor activities and successful campaigns being delivered by other agencies
Required Attributes:
Is highly creative and imaginative, and curious about clients' products or services.
Can communicate ideas or moods through advertising.
Has excellent computer skills in relevant art and design software packages.
Technical excellence in creating original concepts.
Has a thorough understanding of photography, typography and printing techniques.
Skilled in writing clear, concise and grammatically correct copy. Has a strong eye for detail.
Has an understanding of the different language styles that appeal to various target markets.
Strong listening and interpretation skills.
Strong interpersonal and communication skills.
Can work under pressure and manage workloads effectively.
Can work within strict budgets.
Is able to see other people's points of view and take on board feedback.
Works well within a pair and also cross departments.
Is highly self-motivated and well organised
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.