Public Relations and Communications Executive

About the role: 

关于职位: 

To work with the Director of Public Relations and Marketing on generating awareness of the resort through all media and social media outlets; including a strong focus on rooms feeder markets and local awareness; and assist in the development of all marketing and advertising initiatives as well as the development and execution of the annual public relations plan.  Focus on the resort website, and the development of a resort e-Newsletter and all electronic marketing tools. 

协助公共关系及市场传讯总监，通过所有媒体及新媒体渠道提高度假村的知名度，包括重点关注客房来源市场及当地知名度；协助制定所有营销和广告计划，以及制定和执行年度公共关系计划。 重点关注度假村网站，开发度假村电子通讯和所有电子营销工具。 

What you will do: 

岗位职责： 

• Promote awareness of brand image internally and externally 

• 提高内部和外部对品牌形象的认识 

• Working with the Director of Public Relations and Marketing in designing and initial proofreading a variety of ROOMS/Catering/FB/SPA & Wellness/Guest Experience promotional and marketing materials 

• 协助公共关系及市场传讯总监，设计和初审各种客房、宴会、餐饮、水疗、健身以及宾客体验的宣传和营销材料 

• Provide reply to templates for online guest comments and can support customized reply to complicated guest comments/complaints 

• 为在线回复客评提供常用回复模板，并可为复杂的客评/客诉定制个性化回复 

• File and update press database, digital library, and press clippings 

• 归档并更新新闻数据库、数字图书馆和新闻剪报 

• Review the online content in media announcements and media kits via fs.com and make sure it is the most updated information in PR for Commercial usage. 

• 通过 fs.com，查看媒体公告和媒体资料袋中的在线内容，确保其为用于 Comercial的最新信息 

• Working closely with all the departments, and primarily, you'll be required to focus on developing an effective plans that can help attract a specific kind of target audience  

• 需要与所有部门密切合作，主要是制定有效的计划，帮助吸引特定类型的目标受众 

• Create innovative publicity programs that will increase awareness and positive perception of the resort, its spa, culinary programs, services, and personnel.  Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.  

• 制定创新的宣传计划，提高度假村、水疗中心、烹饪项目、服务和人员的知名度和美誉度。 宣传计划应满足营销计划中列出的具体需求，并利用出现的意外机会。 

• Measure and provide reports on each PR campaign  

• 衡量每次公关活动并提供报告 

• Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments.  Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material.   

• 通过仔细研究和有针对性的编辑推介计划，最大限度地扩大在所有媒体上的宣传机会，重点关注团体和休闲市场的主要支线市场。 与媒体保持专业关系，以支持实现公关计划中列出的目标，包括发布有针对性的媒体新闻稿、媒体资料袋、推介以及其他公关相关材料 

• Assist in the development and execution of an annual PR plan as an integral part of resort marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiatives.  

• 根据年度计划指示中的指导方针，协助制定和执行年度公关计划，包括公关 路线图、分部战略和关键公关举措，将其作为度假村营销计划的组成部分 

• Update and maintain property website within the corporate standards, and maintain current image library and video footage to maximize media coverage.   

• 按照企业标准更新和维护物业网站，维护最新的图片库和视频资料，最大限度地扩大媒体报道 

• Comply with Four Seasons standards for sales and marketing, while working harmoniously and professionally with co-workers and planning committee.   

• 遵守四季酒店的销售和营销标准，同时与同事和规划委员会和谐、专业地合作 

• Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation.  

• 确保所有酒店促销活动、广告、直邮和宣传品都符合四季酒店的形象，并在内容和表现形式上体现出最高的专业水准。  

What you bring: 

岗位要求： 

• Minimum 2 years’ experience in related position with Four Seasons or other organization  

• 至少2年于四季酒店或国际五星级酒店同等职位工作经验。 

• Being calm and patient and be of service passion. Team player. Being fair and responsible. Be passion and love working.  

• 冷静耐心，具备服务热情。有强烈的事业心与责任心，具备团队精神，秉公办事。 

• Requires knowledge or the ability to operate computer equipment including word processing and spreadsheet software.  

• 有操作计算机设备的知识或能力，包括文字处理和电子表格软件。 

• Good knowledge of Word, Excel and PowerPoint  

• 熟知电脑操作及办公软件应用。  

• Logic, eye for details, approachable and willing to help  

• 逻辑性强、注重细节、平易近人及乐于帮助他人。 

• Requires knowledge or the ability to operate computer equipment including word processing and spreadsheet software.  

• 有操作计算机设备的知识或能力，包括文字处理和电子表格软件。 

• Has a working knowledge of Four Seasons cultural and core standards, policies, and standard operating procedures 

• 具备四季文化和核心标准、政策以及标准操作程序的工作知识 

What we offer: 

福利待遇： 

• Competitive Salary, wages and benefits  

• 具有竞争力的薪资及福利体系 

• Excellent Training and Development opportunities 

• 完善的培训与发展机会 

• Complimentary Accommodation at other Four Seasons Hotels and Resort 

• 全球四季酒店及度假村的免费住宿礼遇。 

• Complimentary Dry Cleaning for Employee Uniforms 

• 员工制服免费干洗服务 

• Complimentary Employee Meals 

• 免费员工工作餐   

• Employee activities 

• 丰富多彩的员工活动 

Schedule & Hours: 

工作时间安排 

• This is a full-time position 

• 这是一个全职职位 

• Flexible with his/her schedule with the ability to work all shifts, weekends and holidays 

• 能够适应工作时间灵活，能在周末和节假日轮班工作