At Ayvens, progress starts with you.
Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.
Overall job purpose
Responsible for:
Be the programmatic ads expert for the countries on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives.
Key expertise areas
Key expertise area:
Display inventory media advertising. A highly experienced Senior Programmatic Specialist to lead and optimize programmatic media buying across display, video (YouTube), DV360, and paid social platforms. This role requires strategic thinking, hands-on campaign management, and deep platform knowledge to drive performance across the funnel. Large-scale media planning and buying, strong analytical skills, and experience leading optimization initiatives across multiple programmatic channels
Example of an activity:
Plan, execute & manage Display Media Campaigns in the Programmatic Environment
Lead full-funnel programmatic campaign execution across Display, YouTube, DV360 and Google Ads.
Plan, build, and optimize campaigns aligned with performance KPIs such as reach, engagement, conversions, CPL and CPA.
Serve as the internal subject matter expert for Google Display & Video 360 (DV360) and YouTube ad buying, advising on best practices and new features.
Oversee daily performance monitoring and in-platform optimizations including audience segmentation, bidding strategies, creative A/B testing, and budget allocation.
Develop and present strategic media plans, post-campaign analysis, and actionable insights to internal stakeholders and clients.
Collaborate closely with Campaign Coordinators, Social Media team, designers and Paid Search to deliver operational excellence for our Countries
Collaborate with analytics and data teams to define attribution models and ensure accurate performance tracking (Floodlight, GA4, pixel management, etc.).
Work closely with creative and content teams to ensure assets are tailored for each platform and placement.
Stay ahead of trends in ad tech, programmatic innovations, privacy regulations (GDPR, CCPA), and platform updates.
Mentor junior team members and contribute to the development of scalable programmatic processes.
Must be able to report metrics related to country growth and new business and provide visibility and analysis of results to country stakeholders.
Key internal collaboration partner
Work closely together with the rest of the paid media specialists, campaign managers and the local marketing teams.
Key external collaboration partner
Media platform account managers.
Qualification and competencies
Required level of education and technical abilities
Good organizational and time-management skills
Data driven mentality
Strong experience in automation, standardization and scalability of programmatic ads
Experience with the Agile work method
A BSc degree in Marketing, Communication or relevant field.
Required work experience
4–6+ years of hands-on experience managing programmatic campaigns, with a focus on DV360, YouTube Ads, Display, and Paid Social platforms.
Proficiency in managing moderate to large display campaigns (B2B and B2C), understand different user journeys along the funnel.
Experience setting up dynamic remarketing and dynamic prospecting campaigns in campaign manager.
Proficiency in platforms such as DV360, Google Ads, Campaign Manager 360, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads.
Deep understanding of audience targeting, real-time bidding (RTB), and inventory management.
Strong analytical mindset and experience working with tools like Google Analytics and PowerBI.
Solid understanding of attribution models, viewability standards, and brand safety solutions.
Excellent communication skills with the ability to translate technical performance metrics into business insights.
Proven record of successful integrated Display and video campaigns, including performance campaigns and brand awareness.
Language requirements
English (fluent, verbally and written)
Additional European language is a plus
Behavioural competencies
Professional client communication, both written and verbal
Ability to handle multiple projects and prioritize responsibilities
Ability to work efficiently in a fast-pace environment
High level of accuracy and attention to detail
Self-motivated, but also can work well in a team
Ability to proactively organize daily tasks
Keen problem-solving and troubleshooting abilities
Drive, ability to manage details, meticulousness
Demonstrates technical, functional and job-specific knowledge; sought out for opinions; understands the technology and profession in broader picture; stays up-to-date in field; develops credibility with team-mates because of in-depth knowledge.
Why Ayvens?
With over 3.4 million vehicles managed across more than 42 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.
At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.
Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.
*ALD Automotive | LeasePlan are rebranding to Ayvens across all 42 countries by 2025.