Department of the Navy

PROGRAM ANALYST

Millington, Tennessee Full time

PROGRAM ANALYST

Department: Department of the Navy

Location(s): Millington, Tennessee

Salary Range: $74678 - $97087 Per Year

Job Summary: You will serve as a PROGRAM ANALYST in the MARKETING PLANS AND EVENTS DIVISION (N92) of NVRECRUITNGCMD.

Major Duties:

  • You will serve as the Program Advertising Manager (PAM) within the U.S. Navy Recruiting Command’s Marketing and Advertising Department Operations Division.
  • You will review and evaluate advertising agency proposals by ensuring marketing objectives and strategies achieve Navy's recruiting and branding goals alignment within budget, advertising schedules, media plans, and strategic priorities.
  • You will construct long-term advertising objectives, strategies, and production budgets for a 12-month span to enhance the effectiveness of the program.
  • You will ensure short-term, day-to-day execution of all elements of the program including budgeting, planning, coordination, and analysis of advertising effectiveness and quality control.
  • You will maintain and track records on all projects including correspondence and reviewing RADs log; review packages, copies of copy/layout and art/ mechanical materials; a sample of the final product, and analysis of advertising results.
  • You will provide guidance to all department program managers with budgeting and contracting.
  • You will plan and manage the local advertising program and provide research and analysis support for the Marketing Department and field recruiting personnel.
  • You will establish plans and execute production schedules through liaison with advertising agency counterparts, Public Affairs offices and commands; liaison with the field will be phone/email and production shoots are in person.

Qualifications: GS-12: Your resume must demonstrate at least one year of specialized experience at or equivalent to the GS-11 grade level or pay band in the Federal service or equivalent experience in the private or public sector. Specialized experience must demonstrate the following: 1) Utilizing theories, principles, practices, and techniques of advertising/marketing/public affairs/journalism to plan and direct the implementation of a multi-media advertising program; 2) Managing several complex projects from inception to conclusion at once; 3) Communicating orally to make formal and impromptu presentations concerning advertising programs to senior officials, and civilians; 4) Writing briefing documents, reports, and supporting material for use by senior officials; and 5) Planning and utilizing various forms of media to support specific program needs. NOTE: All experience must be fully demonstrated in your resume to be considered for the position. GS-11: Your resume must demonstrate at least one year of specialized experience at or equivalent to the GS-09 grade level or pay band in the Federal service or equivalent experience in the private or public sector. Specialized experience must demonstrate the following: 1) Assisting in the planning and implementation of a multi-media advertising program; 2) Developing detailed plans, goals, and objectives for assigned work to assist in the development and management of several projects simultaneously; and 3) Demonstrating communication skills in both written and oral format to assist in presenting and conveying ideas to civilians, senior officials, and other personnel. NOTE: All experience must be fully demonstrated in your resume to be considered for the position. Additional qualification information can be found from the following Office of Personnel Management web site: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/#url=List-by-Occupational-Series Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment.

How to Apply: Please read the entire announcement and all the instructions before you begin an application. To apply and be considered for this position, you must complete all required questionnaires, assessments, and required documentation as specified in the How to Apply and Required Documents section. Resumes are restricted to no more than 2 pages. Illegible/unreadable resumes will not be considered. The complete application package must be submitted by 11:59 PM (ET) on the closing date of the announcement to receive consideration. The application process is as follows: 1. Click the Apply Online button. 2. Answer the questions presented in the application and attach all necessary supporting documentation. 3. Click the Submit Application button prior to 11:59 PM (ET) on the announcement closing date. 4. If you are required to complete any USA Hire Assessments, you will be notified after submitting your application. The notification will be provided in your application submission screen and via email. The notification will include your unique assessment access link to the USA Hire system and the completion deadline. Additionally, in USAJOBS you can click "Track this application" to return to your assessment completion notice. 5. Access USA Hire using your unique assessment link. Access is granted through your USAJOBS login credentials. 6. Review all instructions prior to beginning your assessments. You will have the opportunity to request a testing accommodation before beginning the assessments should you have a disability covered under the Rehabilitation Act of 1973 as amended. 7. Set aside at least 3 hours to take the USA Hire assessments; however, most applicants complete the assessments in less time. If you need to stop the assessments and continue later, you can re-use your unique assessment link. 8. Your responses to the USA Hire Assessments will be reused for one year (in most cases) from the date you complete an assessment. If future applications you submit require completion of the same assessments, your responses will be automatically reused. Reasonable Accommodation (RA) Requests: If you believe you have a disability (i.e., physical or mental), covered by the Rehabilitation Act of 1973 as amended, that would interfere with completing the USA Hire Competency Based Assessments, you will be granted the opportunity to request a RA in your online application. Requests for RA for the USA Hire Competency Based Assessments and appropriate supporting documentation for RA must be received prior to starting the USA Hire Competency Based Assessments. Decisions on requests for RA are made on a case-by-case basis. If you meet the minimum qualifications of the position, after notification of the adjudication of your request, you will receive an email invitation to complete the USA Hire Competency Based Assessments. You must complete all assessments within 48 hours of receiving the URL to access the USA Hire Competency Based Assessments if you received the link after the close of the announcement. To determine if you need a RA, please review the Procedures for Requesting a Reasonable Accommodation for Online Assessments here: https://appsupport.usastaffing.gov/hc/en-us/sections/28980686389652-Reasonable-Accommodation-Information For more general information, system requirements and to request assistance regarding the USA Hire Assessments, review the following resources: https://support-usahire.opm.gov/hc/en-us To update your application, including supporting documentation: During the announcement open period, return to your USAJOBS account, find your application record, and click Edit my application. This option will no longer be available once the announcement has closed. To view the announcement status or your application status: Click on this: https://www.usajobs.gov/Help/how-to/application/status/. Your application status page is where you can view your application status, USA Hire assessment completion status, and review your notifications sent by the hiring agency regarding your application.

Application Deadline: 2026-05-04