Who are we?
Howden is a global insurance group with employee ownership at its heart. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 24,000 employees spanning over 56 countries.
People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.
Based in any of our Dublin offices, Howden Ireland are delighted to have a vacancy as a Product Marketing Specialist on a permanent basis for our Howden Ireland team that will be an integral part of our wider Marketing and Financial Advisory teams.
About the Role:
The successful candidate will work predominantly for our Marketing Financial Advisory products and services that drives awareness, engagement, new business growth and retains clients.
This role focuses on positioning Financial Advisory products and services to achieve strategic goals as set out in the marketing plan.
Key Responsibilities:
Own and deliver product marketing activity for a suite of Financial Advisory products and services, in particular, Life & Pensions, Protection, Wealth Management in Ireland to win new business and retain our client base.
Translate technical insurance product information into clear, compelling sales propositions to win new business in target segments marketing materials on multiple channels and collateral.
Develop and maintain product, value propositions, USP’s for all products and services.
Support product launches, enhancements and proposition updates across multiple channels and across a vast local branch network.
Work closely with subject matter experts and product stakeholder to ensure accuracy, compliance, drive thought leadership and content relevance across all types of collateral and sales channels.
Create and manage marketing material including brochures, presentations (internal and sales team), digital content, management of campaigns creative collateral.
Support integrated campaigns across digital, web, social, print and events in collaboration with the wider marketing and sales team to drive cross selling and upselling.
Manage requests for marketing communications from stakeholders and collaborate with central comms teams as required.
Ensure consistency across tone of voice and brand guidelines across all marketing production.
Support website content updates, product pages, blogs, email marketing and digital & social campaigns.
Manage social media content relevant to financial services across all social channels.
Plan, set up and delivery of events, seminars and webinars.
Create supporting marketing materials for events and follow‑up communications.
Monitor and report on marketing performance, engagement and campaign effectiveness to relevant stakeholders and teams.
Conduct competitor and market analysis to inform positioning and promotional opportunities.
Build strong relationships with internal stakeholders across Ireland and UK&I.
Collaborate with UK marketing colleagues to align messaging and share best practice.
Manage and contribute to ad‑hoc marketing projects as required.
Work closely with in‑house support teams across UK&I, and external agencies to deliver marketing requirements to achieve optimum success.
Contribute to cross‑team marketing initiatives and corporate campaigns.
Ensure all activity aligns with brand guidelines, GDPR and regulatory requirements.
Report progress, delivery and performance updates to the Head of Marketing.
About You:
Degree in Marketing or professional qualification in business & financial services disciplines a benefit.
3–5 years’ experience in a product or services marketing role within Financial Services and mortgage sectors beneficial.
Strong PowerPoint and word experience with Adobe Creative Suite, Canva or similar creative content creation tools beneficial.
Experience using marketing analytics and performance tracking tools is an advantage.
Confident working independently in a fast‑paced environment.
Experienced in product marketing experience from concept to market with strong business and sales funnel acumen.
Written and presentation skills with acute attention to detail.
Excellent creative thinker and content creator for multiple channels
Ability to manage multiple priorities and projects to deliver plans.
Strong stakeholder management with excellent people and communication skills.
About Howden Ireland:
Howden Ireland is part of Howden, the global insurance intermediary group, and has over 600 employees across 28 local offices advising clients on their commercial insurance, personal insurance, health insurance, life and pensions and mortgage requirements. Our success is primarily down to the incredible people we employ.
What do we offer in return?
A career that you define. At Howden, we value diversity – there is no one Howden type. Instead, we’re looking for individuals who share the same values as us:
Our successes have all come from someone brave enough to try something new
We support each other in the small everyday moments and the bigger challenges
We are determined to make a positive difference at work and beyond
Reasonable adjustments
We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.
If you're excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.
*Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.
Permanent