Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

Role Summary

We are seeking a passionate, driven, and business-minded Product Marketing Manager to join our Product Marketing, Product Planning & Pricing team. This individual will play a critical role in shaping Lucid’s product and market strategy by translating insights into actionable business recommendations that fuel growth and competitive advantage.

You will work cross-functionally with sales and marketing teams to evaluate market trends, define content and feature value, and help guide product decisions that resonate with our customers and strengthen Lucid’s market position.

Key Responsibilities

Analyze market trends, competitive landscape, and customer insights to identify growth opportunities and inform strategic product decisions.

Develop and present data-driven recommendations to enhance product positioning, improve profitability, and drive market share expansion.

Collaborate closely with Program Management and Sales teams to assess product content, feature valuation, and lifecycle optimization.

Support go-to-market strategies and ensure product messaging aligns with Lucid’s brand vision and business objectives.

Coordinate commercial launch activities, ensuring cross-functional alignment across Marketing, Sales, PR communications, Service, Program Management, IT, and regional teams for new vehicle launches, model year changes, and software OTA GTM strategies, with timely execution

Translate complex data into clear, actionable insights for executive leadership and cross-functional partners.

Monitor key performance indicators to track product performance and market impact.

Basic Qualifications

Bachelor’s degree in Business, Marketing, Economics, or a related field.

5–10 years of professional experience in product marketing, product planning, or business strategy — automotive industry experience strongly preferred.

Proficient in data analysis, Excel, and business modeling; experience with BI or data visualization tools is a plus.

Strong analytical and strategic thinking skills with the ability to translate data into compelling stories and recommendations.

Excellent communication and presentation skills; comfortable working with senior stakeholders.

Project management expertise with strong cross-functional collaboration skill
A passion for technology, innovation, and the evolving mobility landscape.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Base Pay Range (Annual)

$139,100—$204,050 USD

By Submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.

Product Marketing Manager

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