About the Role
This role leads the high-impact brand and marketing initiatives across major sponsorships and Mini App engagement programs. It combines strategic planning, creative development, negotiation, and on-ground execution to bring sponsorship experiences to life while also driving digital engagement through Mini App go-to-market strategies and multi-channel marketing campaigns. The role oversees performance tracking, post-event analysis, and media coordination (OOH and TV), ensuring every activation delivers measurable results and strengthens the brand’s presence across both offline and digital ecosystems.