Position Summary
Ready to take the reins and shape the future of a product from start to finish? We're looking for a passionate individual to own the entire product lifecycle, from crafting innovative strategies to executing impactful campaigns and programs. This role offers unparalleled visibility to our leadership team, giving you the chance to make a real difference. If you're ready to lead, innovate, and leave your mark, apply now and seize this exciting opportunity!
As the Product Marketing Manager handling our Audio/Visual Products, you will play a pivotal part in expanding our product’s market coverage & portfolio by developing and executing a comprehensive product line-up operation plan. You will be responsible for driving sales growth while minimizing loss, by managing the product lifecycle, creating relevance of the product to the market and developing pricing & promotion strategies to meet the target sales for the product.
Role and Responsibilities
Your roles and responsibilities includes, but is not limited to:
- [Line-up management] Oversee the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response.
- [Launch management] Manage the product/service launch timeline setting by analyzing the new model's target quantity and its profit and loss, and by working with the corporate marketing department.
- [Strategic management] Develop and execute key strategies & programs for each product category/segment tailor fit to the current market needs & emerging trends.
- [Pricing operation] Devise the pricing operation strategy of each segment and model.
- [Promotion operation] Develop effective programs for each segment fit for the target market depending on the applicable channel.
- [Discontinuation management] Manage the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials
- [Product life cycle management] Manage the product lifecycle, from market research, go to market plan, demand forecast, supply planning, P&L, etc.
Skills and Qualifications
To be successful in this role, you must have:
- Bachelor’s Degree holder of Management or Marketing
- Minimum 6 years relevant work experience as a Brand Manager or Product Marketing Manager, working in the FMCG or Electronics industry
- Advanced Excel and PowerPoint skills with ability to create an engaging storytelling presentation
- Has excellent communication and interpersonal skills, including the ability to present, persuade, and negotiate with key internal and external decision-makers
- Has the ability to manage stakeholders from different levels
- Has the ability to analyze data, derive insights, create solutions, and solve problems should they arise
- Be willing to work on-site at McKinley Hill, Taguig
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