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Product Marketing Manager, Cardiometabolic & Blood Gas
The Opportunity:
The Product Marketing Manager (PMM), Cardiometabolic & Blood Gas role serves our Near Patient Care business area. The role includes end-to-end ownership of the cardiometabolic and blood gas product portfolios, responsible for both upstream and downstream marketing activities to maximize product performance, market share, and customer experience. The ideal candidate will possess a strong blend of technical understanding, strategic commercial acumen, and exceptional communication skills, all focused on advancing patient care through innovative diagnostic solutions.
Upstream marketing activities will focus on long-term strategy, market analysis, and defining future product requirements by representing US market needs with global product business partners. Activities include, but are not limited to, market opportunity assessment, long-term strategic roadmapping, translating market requirements into clear, commercially viable target product profiles, business case development for new product areas and product lifecycle management. Downstream marketing activities focus on strategy execution, sales enablement, and generating demand for in-market products. This individual will partner directly with the sales team and other key functional leaders to drive results. Activities include, but are not limited to, developing and executing comprehensive launch plans for new products, arming sales with high-impact tools and materials, executing demand generation programs and monitoring key performance indicators required to achieve business objectives.
Job Facts
Responsible for developing and executing a comprehensive portfolio/product strategy to accomplish business objectives
Advises, supports and manages critical marketing initiatives across the Near Patient Care business area by reporting on special projects, business challenges and opportunities
Works with global team to influence product development and lifecycle decisions as US customer and marketing representative
Works with internal US stakeholders to manage and support assigned product lines including, but not limited to forecasting, pricing, inventory management, and implementation of product updates
Serves as the technical expert for their specific area of responsibility
Develops business area mastery via deep understanding of market segments & trends, business model, analysis of critical success factors, sales forecasting, competition, and customer needs
Drives or participates in business area annual operating planning process, development and execution of tactics, evaluation of tactics performance with metrics through business reviews, effective communication with internal and external partners
Directs, uses and translates market research and customer insight to shape product/portfolio strategies
Develops and executes comprehensive go-to-market strategies that contribute to growth of overall Near Patient Care business
May expand into other critical product areas across Near Patient Care according to business and resourcing needs
Inspires impactful business solutions and positive change by encouraging, motivating and empowering others
Who You are
You hold a Bachelor’s degree in Marketing, Business, Communications, or related field
You hold 5 years of marketing, business, sales or related business experience
Preferred Qualifications:
Proven record of navigating complex and challenging situations with tight timeline restraints
Demonstrated experience setting a strategy vision and leading through to execution
Proven ability to influence without authority, including strong stakeholder management
Strong analytical skills with the ability to interpret market data and financial information.
Knowledge and experience with product management
Knowledge and experience with product launches and/or downstream marketing
Location:
This position is based onsite in our Indianapolis campus (3x per week minimum in office).
No relocation benefits are provided for this role
The expected salary range for this position based on the primary location of Indiana is $97,800 - $181,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits
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A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
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