Job Description Summary
The Region Marketing - MR coordinates and manages some marketing elements for a geography or solutions portfolio. This role contributes to the growth of the Japan MR business by contributing to and executing the marketing plans, new product development and current portfolio evolution. Develops qualitative & quantitative insights about the needs, wants and premium of customers and championing the geography internally and externally. As Japan's MR marketing, we will collaborate with MSS and field to contribute to the growth of Japan's MR business. In addition, we will collaborate with other modalities to contribute to the growth of Japan's MR business.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
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Job Description
- MRマーケティングチームを率いて頂きます
- 市場調査を活用して市場および隣接する機会を特定し、競合情報をマーケティング計画に統合する
- 製品チームおよびグローバルマーケティングと連携し、地域の営業チームに製品ポジショニング、トレーニング資料、パンフレット、その他のツールを提供し、成長目標の達成に必要なものを現地市場のニーズに合わせて調整する
- コンセプト段階にある製品やアップグレードの市場予測やビジネスケースに貢献し、価格と価値のマップのトレンドを開発する
- 顧客のニーズ、製品・サービス提供において求められる価値やメリットを理解する
- モダリティポートフォリオの競争力を評価し、マーケティングコミュニケーション計画の実行を通じて明確な製品ポジショニングを推進する
- グローバルマーケティング計画と価値提案の策定を支援する
- 地域のセグメンテーション戦略を実施し、顧客認知度、選好度、購入意向を高めるためのプロセスやプログラムを管理する（例：リード獲得キャンペーン）
- グロースプレイブックに貢献し、地域・オペレーショナルマーケティングチームの活動を支援し、グローバルマーケティング計画との整合性を確保する
- ビジネス目標達成を確実にするため、指標や運営メカニズムを監視する（例：リード獲得プログラム、展示会管理など）
- 日本のMRマーケティングとしてMR事業の成長に貢献する
Required Qualifications
1. Excellent oral and written English communications skills
2. Strong analytical and process skills
3. Healthcare product/industry acumen
4. Team oriented – ability to work well with diverse, cross-functional teams
5. Innovation – ability to develop/execute on new ideas through collaboration
Desired Characteristics
1. MBA or Master’s degree in Marketing, Business Administration or related field
2. 5+ years experience in marketing, product marketing or related field
3. Marketing experience in market & customer insights, product commercialization and branding
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
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