Product Marketing Director

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We are seeking a strategic and hands-on Director of Product Marketing to lead product marketing for the Connectivity, Zero Copy, and Real-Time product pillars within Data 360. This role is responsible for defining crisp positioning and messaging, driving product launches (including demos, sales enablement, webinars, and customer-facing content), building AR/PR narratives, and creating sustained product momentum across the lifecycle. The ideal candidate excels at translating complex data platform capabilities into compelling stories for customers, analysts, and press, and works closely with product and partner marketing teams to deliver impactful partner announcements and ecosystem messaging. Success in this role requires strong presentation skills, executive presence, and the ability to confidently navigate ambiguity in a fast-paced, evolving market.
 

Responsibilities

• Lead end-to-end product launches for Connectivity, Zero Copy, and Real-Time, translating complex platform capabilities and architectures into clear, differentiated positioning and messaging from launch through sustained market momentum. This includes actively supporting public relations efforts and contributing to press release content for key announcements.

• Work closely with the Partner Marketing team and strategic ecosystem partners to develop joint messaging, partner announcements, and co-marketed narratives that highlight interoperability, integrations, and customer value across the broader data ecosystem.

• Drive technical sales enablement and readiness programs, delivering deep product narratives, demos, and use case driven assets that enable sales and solution teams to confidently position Data 360.

• Serve as a subject matter expert and technical spokesperson for the portfolio, owning content strategy and development across technical documentation and blogs, demos, webinars, launch assets, and thought leadership for customers, analysts, and partners.

• Shape and influence product strategy through close partnership with product management by bringing customer insights, competitive intelligence, and ecosystem feedback into roadmap and prioritization discussions.

• Confidently deliver compelling technical presentations to internal and external audiences of all sizes, including executive leadership, customers, and partners.

Required Skills:

• 8+ years of experience in product marketing, industry marketing or corporate marketing.

• Demonstrable expertise in leading product launches from strategy to execution.

• Proven ability to strategize, craft, and communicate compelling technical messaging and positioning for complex technology products.

• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers

• Ability to create a range of marketing assets including, on-message product demo videos, sharp succinct slide pitch-decks, product data sheets, technical enablement material, press releases, and blog posts.

• Experience working directly with industry analysts (e.g., Gartner, Forrester) and leading briefings to shape industry narratives.

• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.

• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders

Preferred Skills:

• Experience with the Salesforce products, Data + AI/CDP platforms and/or other SaaS and B2B technology platforms preferred

• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity

• A winning attitude that inspires optimism, fun, and the desire to always be learning!

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $161,500 - $257,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.