Product Marketer (SADAC)

About our Team

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX (www.relx.com), a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case. The company employs over 2,000 technologists, data scientists, and experts to develop, test, and validate solutions in line with RELX Responsible AI Principles (https://stories.relx.com/responsible-ai-principles/index.html).

About the Role

 Are you a strategic and creative marketer who thrives at the intersection of product development, sales, and regional market strategy? We are looking for a seasoned Product Marketer to drive market adoption and commercial success of our innovative products. In this role, you will bridge the gap between product development, sales, and marketing teams to define compelling product positioning, craft engaging messaging, and execute robust go-to-market strategies — with a special focus on localization, digital adoption, and B2B growth across key African regions.

Responsibilities

Go-to-Market Strategy 

• Product Launch Leadership: Spearhead the launch of new products and features by coordinating cross-functional teams, ensuring seamless market entry. 

• Implementation Management: Oversee the end-to-end execution of go-to-market plans, ensuring effective integration across departments. 

Positioning and Messaging 

• Message Crafting: Develop and refine core messaging, value propositions, and compelling narratives that resonate with diverse target audiences. 

• Brand Storytelling: Create narratives that support the product's value and differentiate our offerings in competitive markets. 

Market Research & Intelligence 

• Customer Insight: Analyze customer needs and market trends to inform strategic decision-making. 

• Competitive Analysis: Monitor competitor activity and evolving market dynamics to keep our product strategies ahead of the curve. 

Sales Enablement 

• Marketing Collateral: Produce impactful marketing collateral, presentations, and sales tools such as case studies and battlecards. 

• Cross-functional Collaboration: Work closely with the sales teams to ensure alignment between product marketing and sales strategies. 

Content & Campaigns 

• Campaign Development: Create and implement campaigns that drive brand awareness, demand generation, and engagement. 

• Digital Marketing: Utilize digital channels, including social media, content marketing, and SEO, to enhance brand presence. 

Performance Analysis 

• KPI Monitoring: Track key performance indicators such as lead generation, customer retention, satisfaction, and loyalty. 

• Data-driven Insights: Leverage data from CRM platforms and analytics dashboards to refine strategies and improve performance. 

Requirements

Localization & Market Fit 

• Regional Expertise: Proven experience in adapting global product marketing messages to resonate with diverse audiences across African regions, particularly in SADC and West Africa. 

• Cultural Adaptation: Ability to tailor strategies that effectively address localized market nuances. 

Digital Transformation 

• Digital Savvy: Demonstrated ability to leverage a variety of digital channels to build brand visibility and engagement. 

• Innovative Channel Use: Experience in integrating traditional and digital marketing strategies to drive customer engagement and growth. 

Industry Focus & Technical Skills 

• Sector Experience: Strong background in the SaaS and B2B technical sectors. 

• Data Interpretation: Proficient in using CRM and analytics dashboards to inform product positioning and marketing strategies. 

Collaboration & Communication 

• Team Player: Ability to work seamlessly with sales, product, and regional strategy teams. 

• Content Creation: Exceptional storytelling and content creation skills. 

• Project Management: Strong project management skills to oversee multi-channel campaigns and product launches. 

• Experience: Ideally, 5–10+ years in marketing, with 3–5+ years specifically in product marketing, brand management, or business development. 

• Skills: Excellent communication and presentation skills, combined with the ability to manage and interpret complex data. 

We welcome candidates from all backgrounds to apply and join our inclusive and diverse team. We value different perspectives and believe they contribute to our success.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

About the Business

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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