Product Manager – Marketing Capabilities

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?

Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.

While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

PAY RANGE

The Target Pay Range for this position is $128,900.00-$157,500.00 annually. The full Pay Range is $99,900.00 - $186,400.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

BENEFITS – because people helping people starts with supporting you

• 401(k) Company Match (up to 3%)

• 4% annual contribution to your 401(k) by BECU

• Medical, Dental and Vision (family contributions as well)

• PTO Program + Exchange Program

• Tuition Reimbursement Program

• BECU Cares volunteer time off + donation match

IMPACT YOU’LL MAKE:

In this role, you’ll shape the strategy and delivery of critical marketing technology platforms that power how BECU connects with and serves its members. You’ll translate business goals into clear product roadmaps, ensuring platforms like CMS, CRM, DXP, and CDP deliver meaningful outcomes. By balancing vision, prioritization, and execution, you’ll help turn complex digital capabilities into cohesive, member‑centric experiences. Your work will directly influence how products evolve, scale, and create value across the organization. This is your opportunity to lead with purpose and make a lasting impact on BECU’s digital ecosystem.

WHAT YOU’LL DO:

• Product Vision & Roadmap Ownership: You’ll define and maintain the vision, strategy, and roadmap for one or more products, systems, or applications aligned to a business function, ensuring priorities support BECU’s broader business strategy.
• Strategic Product Recommendations: You’ll provide informed recommendations for products, systems, and applications, grounding decisions in business goals, platform capabilities, and long‑term value creation.
• End‑to‑End Product Delivery: You’ll guide the flow of research, concept development, UX design, prioritization, and delivery to ensure platforms are thoughtfully built and continuously improved.
• Release Planning & Prioritization: You’ll be accountable for release goals and priorities across one or more capabilities, balancing speed, quality, and business impact.
• Performance Measurement: You’ll monitor and report on product performance metrics, using data to evaluate effectiveness and guide future decisions.
• Data‑Driven Storytelling: You’ll present product ideas, insights, and outcomes to stakeholders at all levels of the organization using clear, compelling data.
• Continuous Learning & Improvement: You’ll track insights and lessons learned over time and recommend adjustments to the product roadmap as business needs evolve.
• Lifecycle Ownership: You’ll maintain ownership of assigned products and systems throughout their full lifecycle, from concept through optimization.
• Vendor Partnership Support: You’ll support product‑related vendor relationships in close partnership with senior leaders.
• Cross‑Functional Collaboration: You’ll partner with stakeholders across technology, data, digital, and marketing teams to drive alignment and execution.
• Member‑Centered Design: You’ll bring the voice of the member into product design and decision‑making to ensure experiences are relevant and impactful.
• Financial Accountability: You’ll be accountable for product financials, budgets, and approved expenses.
• Knowledge Sharing & Documentation: You’ll coordinate information sharing across teams and maintain clear, written procedures for all owned products.
• Additional Contributions: You’ll take on other responsibilities as needed to support team and organizational success.

This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.

WHAT YOU’LL GAIN:

• The opportunity to own and shape enterprise‑level marketing platforms treated as true products
• Exposure to high‑impact digital ecosystems within a regulated financial services environment
• Strong cross‑functional collaboration with technology, data, UX, and digital partners

QUALIFICATIONS:

Minimum Qualifications:

• Bachelor’s degree or equivalent work experience in a technology, business, or related discipline required. Advanced degree preferred.
• 5 years of product management, product development or product operations or equivalent experience with platform technology.

Desired Qualifications:

• Experience working with elements of the product development lifecycle.
• Experience in agile environment.
• Self-directed and able to identify business and customer needs and opportunities, overcome barriers, influence, and formulate solutions with minimal supervision.
• Experience managing highly effective cross-functional teams.
• Exceptional writing and editing skills combined with strong presentation skills.

JOIN THE JOURNEY

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don’t just fill a role, but fuel the growth and success of BECU? This is more than a job – it’s a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU. 

EEO Statement:

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.