Product Manager II - Owned Media Platform

About the Role

The Product Manager II — Media Platform is a delivery-focused individual contributor within the Customer Lifecycle & Loyalty Value Stream, responsible for executing the media platform roadmap that powers owned, paid, and earned media across all four Gap Inc. brands. This role works within the Media product team to deliver features across campaign execution platforms, channel-level personalization, media performance measurement, and platform infrastructure.

Owned Media platforms are the distribution engine for customer engagement — every campaign, promotional message, and personalized touchpoint runs through this infrastructure. Reliable delivery of media platform features directly impacts customer experience, traffic and CVR through the Commerce Equation.

What You'll Do

• Own delivery execution for assigned media platform features — from roadmap commitment through sprint delivery — across campaign tools, channel personalization, and media infrastructure. 

• Write Features and decompose them into Epics with effort estimates, maintaining demand visibility for quarterly planning. 

• Partner with Engineering on media platform integration, campaign automation tooling, and channel delivery infrastructure. 

• Prepare delivery status inputs for the Sr. Manager of Media's review presentations. Surface risks and blockers through PWG escalation. 

• Track whether shipped media platform features improve campaign execution speed, personalization accuracy, and media performance metrics. 

Who You Are

• Bachelor's degree in Business, Computer Science, or related field, or equivalent practical experience. 

• 3-5 years of product management experience in marketing technology, media platforms, campaign management, or related digital environments. 

• Understanding of owned media channels (email, SMS, push) and campaign execution workflows. 

• Effective communication and stakeholder management skills. 

Preferred Skills 

• Experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, or similar). 

• Familiarity with campaign personalization, audience segmentation, and A/B testing tools. 

• Experience with analytics tools for tracking media performance and campaign attribution.