We are looking for a Product Manager to develop and execute marketing strategies for the Companion Animals portfolio. This role combines brand management, digital marketing initiatives, and close collaboration with sales to drive market growth and profitability.
Responsibilities:
Develop and execute brand strategies based on market insights and customer needs
Implement and localize global marketing campaigns for assigned Zoetis products
Develop and execute digital projects for Zoetis CA brands, targeting both veterinarians and pet owners
Monitor campaign effectiveness against defined KPIs and competitor activities
Provide ongoing support, guidance, and training to sales teams in the implementation of marketing plans, including development of promotional materials, PR initiatives, events, and activities, with particular focus on cycle meetings
Identify, analyze, and interpret market intelligence from various sources, including sales data, sales force input, customer feedback, market research, publications, conferences, and industry contacts
Manage the delegated promotional (A&P) budget for the assigned product portfolio, including planning investments and monitoring spend to ensure budget targets are met
Introduce and follow up marketing campaigns using appropriate tools and marketing automation
Plan and execute new product launches
In cooperation with the Marketing Manager, contribute to the development, review, and adjustment of sales forecasts for the assigned portfolio, considering promotional plans, seasonality, and market demand
Collect and report adverse events in line with local Pharmacovigilance procedures
Contribute to the development of sales systems
Perform additional tasks as assigned by the supervisor
Requirements:
University degree
Minimum 5 years of proven experience in marketing within the pharmaceutical industry; veterinary experience is an advantage
Fluent English (spoken and written)
Strong passion for marketing, consumer insights, and digital marketing opportunities
Strong presentation skills with the ability to engage and influence different audiences
Team player with high interpersonal sensitivity
Ability to establish authority and effective cooperation with sales representatives
Excellent communication skills and attention to detail
Ability to consistently deliver high-quality work on time
We offer:
Employment contract and development opportunity in a world leading animal health company.
Access to Zoetis’ global resources and training programs.
A collaborative, development-focused environment with strong cross-functional teamwork.
Comprehensive Benefits Package (incl. private medical care, life insurance, Multisport card).
Hybrid model of work.
Full time
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