What will you do?
You are responsible for the end‑to‑end enablement of ING NL’s MarTech ecosystem.
- You act as local owner of global marketing platforms, such as OneCMS, Adobe Analytics, Adobe Target and other measurement and activation tools.
- You ensure stable, secure, and scalable business‑as‑usual operations, while continuously improving platform capabilities and adoption.
- You translate local business needs into global platform roadmaps and solutions, and vice versa.
- You drive tech delivery at global scale, balancing global and local prioritization via strong stakeholder and roadmap management.
- You enable marketing teams with the right data, tooling, and frameworks to measure, personalize, experiment, and optimize at scale.
- You actively explore and enable AI‑driven marketing use cases, such as automation, personalization, experimentation, attribution, and optimisation.
- You create a culture of enablement, standardisation, and continuous improvement, balancing innovation with operational excellence.
You are a visible leader within Digital Sales & Data and work seamlessly across stakeholders in Marketing, IT, Data, Risk, Legal, and Global Platform teams.
What makes you successful?
We are looking for a technically strong, strategically minded digital enabler with a passion for scalable marketing technology. You:
- have extensive experience in MarTech, digital platforms, marketing technology, or digital enablement roles;
- have hands‑on experience owning or steering platforms such as CMS, analytics, or marketing data platforms at scale;
- understand digital measurement, data flows, and performance frameworks deeply;
- have proven experience with tech delivery in complex environments;
- have knowledge and practical experience applying AI to marketing use cases;
- excel in stakeholder management and can navigate local and global governance with confidence;
- balance innovation with operational reliability in a regulated environment;
- are proactive, structured, and outcome‑driven;
- speak fluent English (Dutch is a plus);
- have completed a HBO/WO degree;
- thrive in a dynamic, complex, and international organisation.