Product Director, Sales Experience

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

December 26, 2025

Shift:

Job Description Summary:

This is a People Leader role.  The incumbent must be based in Atlanta, GA and work a hybrid work schedule.

Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit.

Our work touches the experiences that keep the business running, including customer journeys, service delivery, sales workflows, and the systems that connect them. We are raising our standards for product craft and rebuilding the platforms behind these experiences. We are looking for product leaders who can navigate complex problem spaces, connect ideas across teams, and guide squads in building intuitive and reliable products.

If you want to help build a product organization that expands what is possible for our business, we would love to meet you.

About the Role

The Product Director, Sales Experience leads the product teams responsible for the digital tools and workflows that support how our sales organization plans, sells, and manages customer relationships. Their work directly shapes how effectively we grow revenue, strengthen partnerships, and execute with excellence across the operating unit.

This leader sets the long-term vision for the sales experience and defines the priorities that guide the team’s work. They develop a multi-year roadmap, make investment recommendations, and collaborate closely with senior sales, commercial, and cross-functional partners to ensure our tools and workflows support a more confident, data-informed, and efficient sales organization.

They build and support a high-performing product team, create clarity around the most impactful problems to solve, and ensure we deliver intuitive, reliable solutions that make it easier for teams to engage customers and drive results.

What You Will Lead

Account Planning and Insights

Reimagine the tools that help sales teams plan strategically, forecast with confidence, and understand opportunities through connected data and insights.

Selling and Execution Workflows

Build digital experiences that support customer engagement, proposal development, performance visibility, and seamless execution across accounts.

Sales CRM and Data Foundation

Lead a modern CRM foundation that improves data quality, adoption, reliability, and speed, and supports faster delivery of new capabilities and workflows.

Key Responsibilities

Leadership, Vision, and Strategy

• Define a clear, ambitious long-term vision for the sales experience and how teams engage, plan, and drive growth.

• Shape multi-year strategies, investment decisions, and sequencing through ongoing alignment with senior commercial and cross-functional leaders.

• Set near-term priorities and outcomes that connect coherently to the long-term vision.

• Develop a high-performing product team by coaching product managers in craft, curiosity, and judgment.

• Foster a culture of autonomy, learning, and thoughtful execution.

Product Strategy and Delivery

• Translate strategy into defined problem statements, prioritized roadmaps, and measurable value.

• Keep teams grounded in real sales workflows through continuous discovery and close engagement with commercial stakeholders.

• Build a metrics framework focused on sales effectiveness, customer engagement, execution quality, and ease of use.

• Partner with engineering, design, and data to deliver scalable and cohesive solutions.

• Lead simplification and modernization where tools or workflows are fragmented or outdated.

Key Qualifications

• 10+ years of experience in product management with a track record of leading teams to deliver complex, high-impact products.

• Strong history of defining long-term product vision, shaping multi-year roadmaps, and influencing senior leadership.

• Exceptional product thinking grounded in user insight, data, and strategic prioritization.

• Ability to synthesize dynamic or ambiguous environments into clear, actionable direction.

• Comfort working with performance and operational metrics to guide focus and iteration.

• Excellent communication and storytelling skills across technical, operational, and executive audiences.

Preferred Qualifications

• Experience working on products that support sales teams, B2B workflows, customer engagement, or commercial execution.

• Familiarity with CRM platforms, workflow orchestration, or sales technology ecosystems.

• Experience contributing to or helping build a modern product organization.

• Familiarity with applying AI-driven or agentic solutions within sales or customer-facing workflows.

Education: Bachelor's degree required; Advanced degree in business, engineering, design, or related field preferred.

Leadership Attributes

• Strategic clarity and direction. Defines a clear long-term vision and makes it easy for teams and stakeholders to understand what matters most and why.

• Builder of product talent and culture. Develops strong product managers, creates confidence and capability, and reinforces a modern product mindset across the organization.

• Influence and change leadership. Navigates a complex, relationship-driven environment with confidence and humility, shaping alignment across functions and bringing others into a new way of working without relying on domain expertise.

• Outcome-driven execution. Focuses teams on meaningful, measurable impact and guides them to deliver reliable, intuitive products that improve how work gets done.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:

$210,000 - $237,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:

20

Long-term Incentive reference value is a market-based competitive value for your role.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.