Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
January 16, 2026Shift:
Job Description Summary:
Product Data Analyst
Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit.
Our work touches on the experiences that keep the business running, including customer journeys, service delivery, sales workflows, and the systems that connect them. We are raising our standards for product craft and rebuilding the platforms behind these experiences.
We are hiring multiple Product Data Analysts to join our growing Product Data & Analytics function. Analysts are embedded within empowered product teams and partner closely with Product Managers, Designers, Engineers, and Researchers to bring data and evidence into everyday product decisions.
About the Role
Product Data Analysts are core members of empowered, cross-functional product teams. In this role, you will help teams deeply understand user behavior, evaluate opportunities, and measure progress toward meaningful outcomes.
You will use data to shape discovery, define success metrics, evaluate ideas, and inform prioritization. Your work will influence day-to-day product decisions as well as broader strategy by turning complex behavioral data into clear, actionable insight.
This role is a strong fit for analysts who enjoy working close to product teams, are curious about how users behave, and are motivated by helping teams learn faster and make better decisions.
What You'll Do for Us
Responsibilities:
Product Analytics & Insight:
Build a deep understanding of user and customer behavior by analyzing product usage, funnels, journeys, and segments
Identify friction points, opportunities, and trends that inform product discovery and iteration
Monitor key metrics and diagnose changes in performance across adoption, engagement, and retention
Discovery, Measurement & Experimentation:
Partner with Product Managers, Designers, and Engineers to define success metrics, KPIs, and guardrails
Design and execute analyses, experiments, and tests (A/B tests, pilots, prototypes) to evaluate product ideas and measure impact
Help teams move from output-based tracking to outcome-based measurement
Instrumentation & Data Quality:
Define and improve product instrumentation, event tracking, and data structures that reflect real user behavior
Partner with engineering to ensure products are instrumented correctly and data is reliable, accurate, and usable
Maintain documentation and shared understanding of metrics and definitions
Insight Communication & Influence:
Create dashboards, visualizations, and narratives that make insights accessible and actionable
Synthesize quantitative findings into clear recommendations that influence product decisions and prioritization
Contribute to a data-informed culture by helping raise analytical fluency across product teams
What You'll Need
Key Qualifications:
4–7 years of experience in product analytics, data analysis, business intelligence, or a related role supporting digital products
Strong proficiency in SQL and comfort working with large, complex datasets
Experience analyzing behavioral data, including funnels, cohorts, and segmentation
Demonstrated ability to design and interpret experiments and data-driven evaluations
Ability to translate complex quantitative findings into clear, actionable insights for non-technical audiences
Strong collaboration skills and experience working within cross-functional product teams
Education: Bachelor’s degree in analytics, statistics, economics, computer science, or a related quantitative field, or equivalent practical experience
Preferred Qualifications:
Experience supporting B2B, multi-sided, or ecosystem products with complex workflows
Familiarity with product analytics and instrumentation tools (e.g., Amplitude, Mixpanel, FullStory, GA4)
Experience with dashboarding and visualization tools (e.g., Tableau, Looker, Sigma)
Exposure to statistical methods such as hypothesis testing, regression, or clustering
Experience partnering closely with data science or applied analytics teams
Skills:
Analytical Rigor: Breaks down complex questions into clear analyses and surfaces patterns that guide decisions.
Product Thinking: Connects insights to user needs, business outcomes, and product strategy.
Measurement & Experimentation: Defines meaningful metrics, tests hypotheses, and evaluates impact with evidence.
Data Storytelling: Communicates insights with clarity and influence through narratives and visualizations.
Collaboration & Influence: Builds trust across disciplines and helps raise analytical fluency within product teams.
What We Can Do For You
Iconic & Innovative Brands: You'll have the opportunity to work with over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, fostering a creative culture that supports taking risks and innovation.
Global Exposure to World Class Leaders: You'll have access to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
Skills:
Pay Range:
$138,300 - $163,300Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.