Title: Product Copywriter, Brand Studio
Division: Marketing - Studio
Job Overview:
Our global creative studio team is seeking a Product Copywriter to join our dynamic group. This copywriter will be tasked with writing clear and concise copy that meets the goals of each marketing tactic, whether it be product copy, headlines for in-store marketing, long-form brochures, SEO-optimized site articles, and more. In this role, you’ll work closely with the product and marketing teams to develop compelling, end-user-focused copy that connects brands with audiences. You will be responsible for reflecting and maintaining the tone and voice of our diverse portfolio of brands, including DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, Cub Cadet, Troy-Bilt, Hustler, and others. This role reports to our Senior Manager of Copy.
Your words will help inform, inspire, and persuade customers, driving product awareness and conversion. The right candidate will be collaborative, able to implement feedback, and a curious problem solver driven to achieve the best possible results.
Key Responsibilities:
Write clear, concise, and persuasive benefit-led product copy for our website, catalogs, merchandising, ecommerce and other sales channels that drive conversion.
Collaborate with product managers, brand strategists, and marketing teams to understand product features, benefits, and target audiences.
Create engaging content for other touchpoints including email, website pages, and digital ads related to product launches and promotions.
Ensure all product copy aligns with brand voice, style guidelines, and SEO best practices.
Edit and proofread copy to ensure accuracy, consistency, and quality.
Conduct research on industry trends, tools, competitors, and customer needs to inform copywriting strategies.
Propose enhancements to content itself and make suggestions to increase effectiveness.
Update and maintain product copy based on feedback, new features, or changes.
Participate in brainstorms and other collaborative ideation exercises with the broader in-house creative studio.
Stay up to date with trends in AI writing to inform work and development processes.
Required Skills:
Strong proofreading ability and attention to detail.
360° thinker with consumer touchpoint/journey awareness—full marketing funnel understanding.
Ability to rationalize copy decisions.
Exceptional time management with the ability to organize, prioritize, and manage multiple projects simultaneously.
Team player with the ability to communicate effectively, manage expectations, incorporate feedback, and problem-solve when needed.
Education and Technical Requirements:
4-year degree in English, writing, journalism, communications, or a similar field.
3+ years’ work experience with an in-house marketing team or advertising agency.
Portfolio with relevant work experience and examples required.
Bonus:
Experience with Product Information Management (PIM) systems.
Interest in construction goods and equipment is a plus.
Experience working with large-scale brands.
Experience managing and tracking tasks in Workfront is a plus.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.