Principal Product Marketing Manager

Title: Principal Product Marketing Manager

Department: Marketing

Reports To: Senior Director, Product Marketing

FLSA Status: Exempt

Location: United States

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The Role

We are seeking a Principal Product Marketing Manager to own product marketing for Prove’s Grow solutions portfolio, including ProveX, our newest product, as well as additional solutions as they are explored, validated, and brought to market. This experienced product marketing leader will also own our strategy and outputs for competitive intelligence and help create structure and process for the product marketing team in how we launch solutions, deliver the product roadmap, and templatize assets for go-to-market teams.  

Reporting to the Senior Director of Product Marketing, this role sits at the intersection of portfolio strategy, competitive differentiation, and verticalized go-to-market execution. You will be responsible for shaping how Prove’s Grow solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.

This is an ideal role for a product marketer who excels at bringing clarity and focus to evolving solutions while scaling proven offerings.

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Key Responsibilities

1. Grow Solutions Product Marketing Ownership

• Own end-to-end product marketing for Prove’s Grow solutions portfolio, including ProveX and future solutions as they move from early exploration to product/market fit and scale

• Define positioning, messaging frameworks, value propositions, and personas for Grow solutions

• Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives

• Lead go-to-market planning and execution for Grow solution launches, pilots, and feature releases

• Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging

• Act as the internal subject matter expert for Grow solutions across Sales, Marketing, and Revenue teams
  
  

2. Competitive Intelligence (Lightweight)

• Maintain a strong understanding of Prove’s competitive landscape across identity, fraud, and growth-related use cases

• Clearly articulate Prove’s differentiators, why we win, and where we compete best

• Create and maintain lightweight, field-ready competitive materials, including battlecards, positioning snapshots, and objection-handling guidance

• Partner with Sales and Revenue Enablement to ensure competitive insights are practical, current, and easy to apply in customer conversations

• Surface competitive and market insights to inform messaging, positioning, and go-to-market strategy
  
  

3. Product Marketing Operations, Launch Excellence & GTM Enablement

• Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables

• Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency

• Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment

 

4. Verticalized Intelligence & Enablement

• Support verticalized product marketing intelligence in close partnership with Prove’s Vertical team

• Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries

• Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points

• Support demand generation and field marketing campaigns with verticalized content and insights

• Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling
  
  

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Cross-Functional Collaboration & Impact

• Partner with Product, Verticals, Sales, Partnerships, Demand Generation, and Brand to deliver cohesive go-to-market execution

• Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org

• Support broader product marketing initiatives and launches as needed across Prove’s portfolio
  
  

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Experience & Qualifications

• 6+ years of product marketing experience in B2B technology (fintech, identity, fraud, payments, or security strongly preferred)

• Experience owning product marketing for a solution portfolio or multiple related products

• Proven ability to operate in both early-stage (discovery, PMF) and scaling environments

• Strong go-to-market execution skills, including launches, enablement, and asset development

• Experience building competitive intelligence and sales enablement materials

• Experience developing verticalized messaging or industry-specific GTM strategies a strong plus

• Excellent storytelling, writing, and presentation skills

• Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment

• Bachelor’s degree required; MBA or equivalent experience a plus

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This position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and standards of the positions. It should be assumed that we would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

The anticipated salary range for this role is $170,000 - $195,000 plus variable commission / company bonus. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location and abilities, as well as internal equity and alignment with market data.