Principal Medical Writer, Brand & Promotion

Precision AQ is growing! We are seeking an exceptional Principal Medical Writer (PMW) to join our Brand & Promotion team in the UK.

The PMW plays a pivotal role in the development of high‑quality, evidence‑based promotional content that meets client strategic objectives, aligns with brand messaging, and adheres strictly to the ABPI Code of Practice. This role requires someone with extensive experience in creating promotional assets across multiple channels, including promotional campaigns, detail aids, leave pieces, branded and unbranded emails, digital assets, and promotional congress materials.

Working with a Senior Scientific Director (SrScD)  / Scientific Director (ScD), the Principal Medical Writer (PMW) leads content development across assigned brands, collaborates closely with cross‑functional partners, and serves as a trusted client‑facing scientific expert. They also contribute to process excellence, content quality oversight, and strategic insight within the brand team.

Key Responsibilities

Content Development – Promotional Focus

• Produces high‑quality promotional content that is scientifically robust, strategically aligned, and brand consistent.
• Develops and refines copy for a range of promotional deliverables, including:
• Promotional campaigns
• Brand narratives
• Detail aids (digital and print)
• Leave pieces
• Promotional emails
• Congress materials (e.g., symposia content, promotional booths, visual messaging)
• Claims support materials
• Interactive and digital promotional tools
• Applies a strong understanding of the ABPI Code of Practice and ensures all materials meet compliance requirements.
• Interprets complex scientific data and translates it into clear, credible, and compelling promotional messages.
• Conducts targeted literature searches to identify data that strengthen brand messaging, claims, and promotional narratives.
• Develops multiple rounds of content with precision, including annotations, references, claims support, and ABPI‑compliant substantiation.
• Incorporates internal and client feedback effectively, producing final deliverables that reviewers can trust and progress with confidence.
• Ensures brand story arcs and promotional strategy are reflected across all materials.

Internal and External Collaboration

• Collaborates closely with Account, Editorial, Creative, Digital, and Client Services teams to ensure timely, cohesive delivery.
• Manages multiple priorities efficiently, delivering work within allocated budgeted hours and communicating proactively around timelines.
• Partners effectively with SrScD/ScD, Account Directors, and clients to align on brand objectives, data requirements, and communication strategy.
• Leads scientific discussions with clients and external experts in calls, meetings, and medical‑legal‑regulatory (MLR) review sessions.
• Acts as the scientific lead for assigned brand projects, ensuring clarity in communication and alignment across functions.
• Navigates and leads the MLR process confidently, providing scientific justification for claims, responding to review queries, and guiding internal teams on required changes.

Management and Leadership

• Leads assigned brand‑promotion projects from a scientific perspective, ensuring excellence in delivery from concept through to finalisation.
• Provides mentorship and first‑pass review support for junior writers.
• Works with the SrScD/ScD to enhance processes, improve team efficiency, and uphold best practices for promotional writing.
• Supports business development activities with scientific input and contributes to pitches as required.
• Stays current with therapeutic landscape developments, regulatory updates, and promotional best practices.

Other Responsibilities

• Completes mandatory training, annual leave planning, and performance evaluations in required systems.
• Adheres to legal and compliance obligations including Data Protection, Information Security, Health & Safety, and ethical business conduct.
• Performs additional duties reasonably assigned within the remit of the role.

Requirements

• PhD in a scientific discipline.
• Minimum 6 years’ experience in medical writing, ideally within a medical communications agency, with a strong emphasis on pharmaceutical promotional materials.
• Demonstrable expertise in developing promotional assets such as brand campaigns, brand narratives, detail aids, leave pieces, emails, digital promotional content, and congress materials.
• In‑depth understanding and practical application of the ABPI Code of Practice in promotional content.
• Strong proficiency in Microsoft Office (Word®, PowerPoint®, Excel®), Adobe Acrobat®, and reference‑management tools (e.g., EndNote®).
• Experienced with literature databases (e.g., PubMed).
• Ability to master new therapeutic areas quickly and communicate clearly and persuasively.
• Consistent and effective use of internal communication tools (e.g., Teams).
• Willingness to travel occasionally for client meetings and live events.

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