Principal Engineer, Ecosystem Partnership & Marketing

Principal Engineer, Ecosystem Partnership & Marketing – Asia Region 

Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs’ Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor-based technologies with the company’s COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company’s custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Learn more at www.asteralabs.com. 

Are you passionate about creating differentiated products and working with hyperscale and AI platform providers to deploy the next generation of data center infrastructure?    

We are seeking a highly technical and experienced Principal Ecosystem Partnership & Marketing Manager drive business growth, product adoption, and ecosystem innovation across the Asia region, with an initial focus on China. This role will lead strategic engagement with key ecosystem partners—including CPU, GPU, and XPU platform providers—and customers, working closely with Astera Labs sales, field applications engineering (FAE), product management, engineering, and corporate marketing teams. 

This is a high-visibility role with regular interaction with executive leadership and requires a strong blend of technical depth, market insight, and leadership. The ideal candidate has deep experience in AI and cloud infrastructure, excels at cross-functional collaboration, and can translate complex technologies into compelling rack-scale solutions built on Astera Labs’ Intelligent Connectivity Platform. 

This position is based in Astera Labs’ Shanghai office and requires an in-person presence, with regular travel across the Asia region. 

Key Responsibilities  

• Define compelling product and solution positioning and messaging that differentiates our products in the market and resonates with our target partners and customers in the Asia region 

• Drive technology roadmap alignment with key CPU, GPU, and XPU ecosystem partners to ensure tight integration and long-term platform relevance 

• Collaborate with partners and internal teams to jointly create compelling rack-scale solutions built on Astera Labs’ Intelligent Connectivity Platform, increasing customer value and accelerating adoption 

• Drive competitive analysis and gather partner and customer insights to identify market trends, unmet needs, and opportunities for innovation 

• Act as the Voice of the Customer (VoC) for assigned strategic accounts, influencing product direction, platform strategy, and go-to-market execution 

• Collaborate closely with cross-functional teams including product line management, engineering, sales, field applications engineering and corporate marketing to align on product roadmap, features, and customer facing deliverables 

• Leverage, translate and customize high-impact marketing collateral including presentations, blogs, whitepapers, and case studies to support product sales and adoption in the Asia region 

• Develop engaging cross-product sales enablement collateral, perform regular training sessions with customer-facing teams and support strategic sales activities 

• Serve as a product evangelist internally and externally, representing our products at industry events, conferences, press/analyst presentations and customer engagements 
• Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and drive continuous improvement 

Qualifications  

• Bachelor’s degree in Engineering, or related field; MBA preferred 

• 7+ years of experience in product-focused, customer-facing roles within the semiconductor industry 

• Understanding of PCIe, CXL, Ethernet, and/or UALink technologies and their applications in AI and cloud infrastructure 

• Network of contacts in AI and cloud infrastructure industry in China 

• Previous experience in Business Development, Product Marketing, Product Management, Ecosystems Partnerships or similar roles  

• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable product and account strategies 

• Excellent communication and presentation skills, with the ability to articulate complex technical concepts in a clear and compelling manner 

• Proven ability to collaborate effectively with cross-functional teams and drive consensus in a fast-paced, dynamic environment 

• Results-oriented mindset with a focus on driving measurable impact and achieving business objectives 

• Experience working with customers and partners to understand their needs and drive product adoption 

• Experience with customer negotiation, influencing successful pricing strategies, and executing agreements 

• Willingness to travel up to approximately 25% for partner/customer meetings, company training, industry events, and conferences