Principal Corporate Communications Manager, APJ

Your Role:

The Principal Corporate Communications Manager oversees Communications programs and agencies across various regions and programs, owning the local strategy, execution and success. The Principal Corporate Communications Manager is responsible for identifying lucrative new media opportunities that drive Tenable brand awareness and search value through top-tier business and national media outlets, podcast appearances, social media posts and more. Also requires the role to develop the necessary content (research reports, press releases, media commentary) to secure the opportunities, working with both regional leadership and Corporate.

Organisation Structure:

• Reports to: Sr. Director of Corporate Communications, based in U.S.
• Direct and indirect reports to this role: None

Your Opportunity:

• Develop, strategize, propose and activate proactive media campaigns that align with Tenable’s business goals and meet the unique needs of the PR manager’s regional programs across Singapore, India, Australia and Japan. Focus areas include media relations, thought leadership, customer advocacy, and issues-led commentary.
• Serve as the PR team lead and Comms representative on various cross-functional projects, identifying pertinent PR deliverables for a successful campaign and managing the launch from start to finish. 
• Localize global narratives into regionally-specific storylines in collaboration with global corporate communications and regional sales and marketing teams.
• Offer strategic guidance on responding to potential crises based on tried and tested industry experience and a nuanced understanding of the current newscycle. 
• Understand the unique media landscapes Tenable operates in and elevate Tenable’s presence in their respective regions; lead media outreach initiatives, including pitching, handling inbound media queries and managing relationships between the business and local, national, and international media.
• Manage PR agencies to establish KPIs, meet campaign and program objectives, negotiate agency retainers & SOWs and manage budgets.
• Optimize PR programs to drive coverage by capitalizing on Tenable’s role in global and local cybersecurity markets.
• Train company spokespersons to effectively communicate in print and broadcast, with both business and tech trade press.
• Collaborate with internal colleagues and stakeholders to develop compelling storylines that align.

Other Responsibilities:

• May perform other duties and responsibilities that management may deem necessary from time to time.

What You'll Need:

• 20+ years of related experience. 
• Ability to meet competing deadlines and an aptitude for prioritizing tasks and projects.
• Experience managing public relations programs for B2B/enterprise tech companies, either in-house or agency.
• Proven working experience managing  public relations in a particular region or discipline (ex. APAC or product marketing) and strong agency contacts.
• Proven track record designing and executing successful public relations campaigns and a deep and nuanced understanding of cybersecurity.
• Experience successfully launching PR programs in new regions/markets.  
• Strong and trusted relationships with national business and industry media outlets.
• Excellent written and verbal communication skills; proficient in AP Style. 
• Experience managing cross-functional projects and deliverables for product launches, corporate announcements or other high-visibility initiatives. 
• Experience offering strategic counsel on crisis communications for a B2B/enterprise tech company. 
• Bachelor’s degree in Marketing, Advertising, Communications or a related discipline preferred.

Key Decisions:

The Principal Corporate Comms Manager oversees all aspects of the Communications programs in their region, including agency retainers, influencers, KPIs and approvals for all PR and social media content (media comments, bylines and interviews). They also take the lead on cross-functional projects, including the promotion of research reports and other corporate announcements, by recommending timing, strategy and deliverables to make the launch successful.

Working Environment & Conditions:

• Ability to work at a computer for an extended period of time.
• Globally distributed client organization that operates both in-office and remotely.
• Participate in training sessions, presentations, and meetings; sometimes being the presenter of these trainings.
• Singapore base preferred.
• Infrequent travel required.

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