Principal Advanced Analytics

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.

Principal Advanced Analytics

Team Moneyball is growing and​ has an opportunity for you!

We are responsible for local market intelligence, strategy, go-to-market, and performance management, which aims to drive short and long-term DMA-level profitability.  We are seeking a data-driven, results-oriented analytical leader with strong experience, to serve as Principal, Advanced Analytics for Team Moneyball.

In this role, you will drive the development of sophisticated performance measurement systems that deliver clear insights and recommendations for our localized go-to-market efforts. You will own end-to-end analytics, including data strategy, success metrics, benchmarking, and predictive modeling. You will lead the quantitative analysis of DMAs, mapping and visualization of various footprints, design of performance dashboards, reporting frameworks, and profitability analyses that will be featured in playbooks, business reviews, executive briefings, and operational reporting.

Key Responsibilities:

• Lead data analysis and composition of playbooks, including performance, competitive, network, spectrum, retail, pricing and offers data.
• Partner with the Technology team to design and enhance interactive dashboards, scorecards, and digital tools that provide visibility into local initiative performance.
• Partner with Strategy and GTM teams to deliver clear, forward-looking insights, translating analytics into compelling, decision-ready narratives.
• Analyze go-to-market performance and distinct characteristics of each DMA to effectively tag and identify scalable opportunities across various products and footprints.
• Own end-to-end reporting process for local market programs, including metric definition, benchmarking, data ingestion, transformation, and pipeline integrity.
• Partner with Research, Finance, Marketing, Distribution, and Local teams to ensure analytics reflect real-time business impact and profitability.
• Serve as the primary source of data insights for DMA-level strategy reviews, business cases, and executive forums, ensuring data accuracy and insight quality.
• Analyze large, complex data sets to assess performance, optimize investment and resource allocation, and inform local execution decisions.
• Ensure consistency, integrity, and accessibility of data used across strategic reporting and performance reviews, regardless of audience.

Qualifications:

• 8-12 years of experience in data analytics, business intelligence, or FP&A; experience supporting GTM or marketing functions is a major plus.
• Deep expertise in Power BI, Power Apps, SQL, Databricks, Snowflake and advanced Excel; experience building and owning data pipelines required.
• Fluency with LLMs, AI-enabled analytics, and agentic workflows, with demonstrated application to accelerate insight generation and decision-making.
• Proven success in owning data and analytics for multi-market or geographically dispersed programs.
• Strong storytelling skills, with the ability to synthesize profitability metrics, operational KPIs, and marketing performance into clear recommendations.
• BA/BS in data analysis, analytics, or related field; advanced degree in analytics preferred.
• Solid understanding of business products and services; familiarity with telecoms and network architecture is a plus.
• Strong interpersonal, collaboration, project management, and leadership skills; desire to continue getting challenged and growing.
• Ability to think analytically and move quickly in a dynamic, ambiguous environment.

Our Principal, Advanced Analytics earns between $158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  
• 401(k) plan  
• Tuition reimbursement program  
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  
• Paid Parental Leave  
• Paid Caregiver Leave  
• Additional sick leave beyond what state and local law require may be available but is unprotected  
• Adoption Reimbursement  
• Disability Benefits (short term and long term)  
• Life and Accidental Death Insurance  
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  
• Employee Assistance Programs (EAP)  
• Extensive employee wellness programs  
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
• AT&T internet (and fiber where available) and AT&T phone
   

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$158,200.00 - $237,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.