President, Amplifi North America

Job Description:

Key accountabilities:

• Be the escalation point and senior business and investment advisor to our clients.

• Engage and generate with key industry events, partners and initiatives that stimulate demand for dentsu group services and agencies.

• Growing existing client and supplier relationships with a focus on the latter as the key stakeholder for supply-side partnerships across dentsu media and its agencies in the market.

• New business and organic growth within the media practice and integrated solutions.

• Design, Implementation and scaling of existing and new business models that deliver value for all.

• Financial planning and delivery across annual targets and across the Mid-term Management plan ‘MTMP). The financial responsibility of the role is focused on the North American revenue across the media investment (implementational planning and activation/media buying), principal & proprietary solutions and the existing trading, performance and specialist channel related; service based, business(es)/models.

Role Requirements:

The role will work with our key clients, partners, and be the voice of media’s investment, activation, and commercial innovation in the market.

The role will oversee the scaled implementation of the existing business models that deliver value for all and the continued innovation of these, as the commercial engine of our media ++ strategy.

Work with the client and agency leads to develop and implement client investment strategies that deliver against their business objectives and marketing requirements. The CIO’s of the media agencies will report directly into this role.

These roles cover:

The CIO is designed to cover all areas of the business strategy ‘Media ++’ that will enable them to architect and guide clients towards a modern media investment strategy built for the Algo Era. The role sits across all the business initiatives, i.e. principal and proprietary, integrated solutions E.g. retail media and modern CRM, data & technology, AI, Partnerships, and performance capabilities to enable them to deliver clients' business requirements via their media investment.  

Key Accountabilities

• Design and implementation of key account investment strategies that deliver against the client’s business requirements and therefore its marketing objectives through the agency.

• Enablement of the media ++ strategy through the consolidated investment strategies of delivering media and ultimately business outcomes for our clients.

• Supporting the renewal and new business efforts across the agency with proactive investment leadership.

• Delivering a market and industry leadership POV that stimulates demand for the agency and network services 

Key Deliverables

• Client value delivery Including but not limited to: Productivity and pricing commitments, Principal-based media efficiencies, and Proprietary solutions that drive increased marketing effectiveness

• Delivery of the partner-based investment targets, partner compliance, and strategic priorities

• Responsible for deploying P&P strategy across the agency client portfolio, including target setting and delivery tracking.

• Supporting the agency leadership to deploy the integrated solutions that are required to deliver client marketing requirements and the agency P&L across the mid-term management plan

Delivery of the client media and business outcomes: Delivery of all client commitments, across media pricing, value delivery, operational efficiency, and marketing effectiveness that lead to short- and long-term media outcomes and increased business performance for dentsu and its clients.

The Chief Activation Officer role and those situated within the agencies will report into this role and cover all media activation (implementational planning and media investment):

Key Accountabilities

• Leading the agency Activation teams across implementation planning and media investment for dentsu media in the USA

• Responsible for client activation delivery, including the campaign KPI deliverables, client outcomes, and productivity deliver commitments

• Design and implementation for operational management, including process improvement, programs, and solutions/products that increase our efficiencies across our end-to-end campaign activation

• Driving performance excellence, craft up-skilling, and deployment

• Deploying the growth solutions that will increase our clients' marketing effectiveness

Key Deliverables

• Employee engagement increases, reduced staff turnover, and automation metrics

• Delivery and development of client outcome targets as our core activation deliverable

• Near/offshore and Automation metrics to be established and delivered

• Increasing campaign and client marketing effectiveness with increased measurement tracking

• Principal & Proprietary delivery

The role will strategically develop and implement ways of working improvements, products, solutions, and partnerships that enable efficiencies and increased effectiveness across our services.  Ensure growth objectives for Amplifi are delivered that drive both top-line revenue as well as bottom-line increase margin contribution as outlined in the MTMP (2026-2028).

The Chief Commercial Officer role covers all areas of trading and commercial partnerships, principal business models, and proprietary solutions that maximize clients' marketing effectiveness.  Current solutions include: Modern Video, CTV, New Stream Media (Sell-side retail media), and dentsu.audiences (formerly Merkury).

Key Accountabilities and deliverables

• Management of the supply-side partnerships across the network at an enterprise level to enable value creation across media, creative, CxM, and data and technology.

• Development of the alternative network and hyper-growth partner segments to create value and scale capabilities across the group.

• Ensuring optimization of the traditional and next-gen techniques for transactions with partners, including Coalition partnerships, joint business planning, trading commitments, product development, system integration, against our open and interoperable approach, and principal trading.

• Identify gaps and opportunities at a client, agency, and group level across trading and partnerships.

• Leverage investment, including acquisition or joint ventures, within the business development process. 

Other areas of focus and accountability include:

• Work with the Business Development and Growth community to pitch, win, retain, and prospect new business. Lead the Amplifi elements of the new business pipeline and pitch co-ordination as required.

• Upscale capability of Amplifi team to remain competitive in pitches and deliver a compelling response for each opportunity.  Provide clear direction, ambition and empowerment to successfully assimilate new opportunities at speed.

• Support the identification, development, and funding requirements via effective budgeting or investment cases for opex, capex, and working capital that is required to deliver against the MTMP.

• Working with the media practice lead and the Global President, Amplifi to ensure that the vision, strategy and deliverables of the MTMP for media are delivered. 

Mobilization of Talent

• In conjunction with relevant stakeholders, bring the talent vision and proposition to life across the network

• Actively work to attract, recruit and develop the very best talent from across the network and externally, to build cohesive and effective pitch/client teams.

• Identify and manage high performers and business critical roles.

• Develop and implement talent against a clear succession plan for all senior roles including this one in the region

Professional Skills

• Recognized industry leader with a track record of delivering substantial new business and client growth.

• Proven ability to manage a trading book, develop new revenue streams and to extract value from media partners

• Proven leader with deep expertise in all aspects of product development and business transformation

• Track record of identifying and fostering talent and building high-performance teams.

• Deep understanding of the full media experience of brand and performance, including content

• Adept at understanding the mechanics of local, multi-market, regional and global clients in media.

• Substantial experience with all media income streams and media income diversification.

• Understands how to deliver through and with others in a way that motivates and drives high performance.

• Experience of winning, delivering and retaining clients.

• Digitally savvy and experienced, with a passion for new technology.

• Expert networking skills to generate new business leads as well as internally in matrix management to leverage the capabilities across our wider network.

• High influencing skills and high client effectiveness.

• Change agent both internally and externally.

• Strong track record of delivering growth through an ability to spot a commercial opportunity and turn it into reality.

• Sees themselves as both a technical expert and a business leader.

The annual base salary range for this position is $428,500 - $571,500 Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  Additionally, this position is eligible for discretionary incentive compensation.  

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k,  

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com. 

 

To begin the application process, please click on the “Apply” button at the top of the job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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Location:

New York

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent