Roles and Responsibilities
Building & driving the CT EID Clinical marketing strategy within International in line with sales/commercial objectives: product launch, marketing activities, clinical trainings,
In charge of EID NPI (new product introduction) clinical support with reference sites,
Developing in-depth knowledge of current/future clinical trends in CT to help identify evolving clinical procedures in oncology, cardiology and neurology,
Creation of clinical database both for demo on CT EID systems and to demonstrate product strength through pptx presentations for sales force,
Support clinical trainings to ZCL within International region
Required Qualifications
Master's degree or equivalent with advanced experience in the Marketing & Clinical and Care Area Marketing with a strong knowledge of CT Imaging
5-10 year minimum experience in the field of clinical marketing and advanced applications in CT.
Several travels and business trips across the International geography.
Local language + fluent in English
Desired Characteristics
Expertise in image demonstration including both exam acquisition and post-processing: ability to create clinical "stories" starting from clinical indications until image quality assessment and disease diagnostics
Evidence generation: ability to translate technical CT performances into clinical marketing benefits especially for Performance segment. Consolidation of clinical content collected by ZCL team(case studies, clinical cases, customer testimonials) of high added-values to support sales process.
Outstanding interpersonal skills to manage customer relationship and internal collaboration (between engineering, sales and marketing)
Optimistic & energetic mindset with teamwork spirit for trouble shooting & problem solving in a positive environment.
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Rôles et responsabilités
Élaborer et piloter la stratégie de marketing clinique CT EID au sein de la zone International, en cohérence avec les objectifs commerciaux : lancement de produits, activités marketing, formations cliniques.
Être responsable du support clinique pour les NPI (New Product Introduction) EID en collaboration avec les sites de référence.
Développer une connaissance approfondie des tendances cliniques actuelles et futures en CT afin d’identifier l’évolution des procédures cliniques en oncologie, cardiologie et neurologie.
Créer une base de données cliniques pour les démonstrations sur les systèmes CT EID et pour illustrer la valeur des produits via des présentations PowerPoint destinées aux équipes commerciales.
Soutenir les formations cliniques des ZCL dans la région International.
Qualifications requises
Master ou équivalent, avec une expérience confirmée en marketing clinique et dans le domaine du Clinical & Care Area Marketing, ainsi qu’une solide connaissance de l’imagerie CT.
Minimum 5 à 10 ans d’expérience en marketing clinique et en applications avancées en CT.
Plusieurs déplacements professionnels à prévoir dans la zone International.
Langue locale + maîtrise de l’anglais.
Compétences souhaitées
Expertise en démonstration d’images, incluant l’acquisition des examens et le post‑traitement : capacité à créer des « histoires cliniques » allant des indications jusqu’à l’évaluation de la qualité d’image et du diagnostic.
Génération d’évidence clinique : aptitude à traduire les performances techniques CT en avantages marketing, notamment pour le segment Performance. Capacité à consolider les contenus cliniques collectés par les équipes ZCL (études de cas, cas cliniques, témoignages clients) pour soutenir efficacement le processus de vente.
Excellentes compétences relationnelles pour gérer la relation client et assurer une collaboration fluide en interne (ingénierie, ventes, marketing).
Esprit optimiste et énergique, orienté travail d’équipe, avec de fortes capacités de résolution de problèmes dans un environnement positif.
About Us
GE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health - digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare - Creating a world where healthcare has no limits
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Relocation Assistance Provided: Yes