Platform Application Consultant

We are seeking a talented and motivated Campaign Developer to join our dynamic team. In this role, you’ll play a key part in helping clients create powerful, personalized marketing campaigns. Collaborating with marketing teams, data specialists, and designers, you’ll develop, implement, and optimize multi-channel campaigns that drive customer engagement and business growth. You'll work with leading platforms such as Selligent, Adobe, Braze, and Salesforce. 

Key Responsibilities: 

• Campaign Development: Design, build, and implement automated marketing campaigns that deliver impactful results. 

• Execution & Optimization: Execute campaigns, monitor performance, and continuously optimize workflows to ensure maximum efficiency and effectiveness. 

• Testing & Troubleshooting: Conduct comprehensive testing, manage quality control, troubleshoot issues, and refine processes to guarantee seamless campaign delivery. 

• Collaboration: Partner with cross-functional teams to ensure campaigns meet client expectations and are executed to the highest standards. 

• Continuous Improvement: Stay up to date with tool updates and best practices, incorporating new techniques and technologies to improve campaign automation and performance. 

Requirements: 

• Proven experience as a Campaign Developer or Campaign Engineer. 

• Strong understanding of HTML, JavaScript, and SQL to support the creation of custom campaigns and automation workflows. 

• In-depth knowledge of Marketing Automation concepts, including segmentation and data integration within a campaign environment. 

• Excellent analytical skills with a problem-solving mindset to troubleshoot and improve campaigns. 

• Attention to Detail: A keen eye for detail with a focus on delivering high-quality results. 

• Strong communication skills, with the ability to collaborate effectively with cross-functional teams and clearly present ideas and results. 

What We Offer: 

• An international working environment with colleagues from around the world. 

• A challenging position at a successful company in a growing market. 

• Plenty of time for fun activities at work, including foosball, table tennis, themed meetings, parties, and more. 

• 3 extra days off (yes, at Merkle we take your well-being very seriously) - in addition to 25 annual vacation days, there are 3 Well-being Days. 

• 2 Social Impact Days - you can volunteer for a charity of your choice. 

• Extensive learning and development opportunities, including a wide range of personal and online training. 

• A hybrid work model, with 2-3 days in the office and the rest working from home. 

• A competitive salary and excellent secondary benefits. 

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, we've put people at the heart of digital business transformation. As the world's only integrated experience consultancy with deep roots in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.          

Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms in digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

With more than 16,000 employees globally, Merkle operates across 30+ countries in the Americas, EMEA, and APAC regions. In Denmark, we have over 300 talented colleagues working from offices in Copenhagen and Aarhus.

For more information, visit www.merkle.com.

Inclusion and Diversity:

At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Contact:
We look forward to receiving your application for any questions, please contact the TA in charge of this role: David Ryall, Senior Talent Acquisition Partner, EMEA, NE by email at: David.Ryall@dentsu.com  EMEA, NE. #LI-MERKLE #LI-Hybrid #LI-DR2