Performance Marketing Manager

Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.

About the Job

As a Performance Marketing Manager, you’ll lead demand‑driving paid media activity for Levi.com across Europe.

Based in London, this role owns the A&P spend for Demand Capture (DC) and is responsible for developing the financial plan, driving revenue performance, and shaping the future of our paid media channel mix. Managing all paid acquisition channels, including Paid Search, Affiliates, Paid Social, and emerging media tactics, you will play a pivotal role in accelerating eCommerce growth, managing an annual budget and steering European market performance in close collaboration with senior stakeholders.

While this role sits within the European Performance Marketing team, it requires close collaboration with Creative, Levi.com Trading, Brand Marketing, Regional Analytics, and external media partners to deliver a cohesive, customer‑centric, full‑funnel media strategy.

Key Responsibilities

Achieve the Paid Media & Demand Generation Objectives

• Define and optimise the future paid media channel mix, partnering with the Performance Marketing team and Levi.com Trading to maximise revenue efficiency and profitability.
• Lead media agency partners to deliver best‑in‑class activation across Paid Search, Affiliates, Paid Social and additional performance channels.
• Establish and own advanced testing roadmaps (e.g. SEM, audience segmentation, bidding strategies) to accelerate performance and innovation.
• Ensure consistent delivery of weekly and monthly performance reporting, highlighting clear insights and optimisation opportunities.

Cross‑Functional Leadership & Collaboration

• Drive strong integration between Brand Marketing and Performance Marketing to deliver joined‑up media strategies.
• Partner with Ecom Operations and Site Merchandising to align paid media investment with trading priorities, commercial moments (MSS, EOSS, BF), product launches and availability.
• Oversee asset management workflows across internal creative teams, agencies and platform partners.
• Act as the strategic connector between Performance Marketing and Regional Analytics.

Drive Foundational Media Projects

• Deliver performance media data into Marketing Mix Modelling (MMM) projects and critically evaluate outputs to inform future optimisation across brand and performance investment.
• Own the delivery of Joint Business Plans (JBPs) with key media partners such as Google, Meta and other social platforms.
• Develop and present performance reviews to senior leadership, translating complex data into clear, value‑driving insights.
• Build deep understanding of the key drivers behind performance KPIs across channels.

Reporting, Analysis & Performance Insights

• Perform strategic analysis using internal and external data to guide budget allocation, campaign strategy and long‑term planning.
• Partner with cross‑functional teams to assess ROI across promotions, campaigns and new marketing channels.

About You

• Proven experience leading performance marketing activity, ideally within eCommerce and multi‑market environments.
• Deep expertise across Paid Search, Affiliates, Paid Social, and agency management.
• Highly analytical, with experience interpreting complex datasets and using insights to inform decision‑making.
• Comfortable influencing and partnering with senior stakeholders in a matrixed organisation.

This is a hybrid position based in our London office. You will be expected to be in the office three days per week, though time in office may vary depending on business needs.

The expected starting salary range for this role is £45,500 - £60,700 per year. The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance, and our needs. Salary ranges may vary by location and currency. Where roles are advertised across multiple locations, local ranges will apply.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

#LI‑Hybrid

LOCATION

London, United Kingdom

FULL TIME/PART TIME

Full time

Current LS&Co Employees, apply via your Workday account.