About GiddyUp
GiddyUp is a performance-based Partner Marketing Platform and Agency that’s generated over $
1.5B in sales for innovative DTC brands—without raising a dollar of VC funding.
Founded in 2013, we’ve been bootstrapped and profitable since day one, and our entire model is built around one thing: we only get paid when we deliver results.
We combine elite strategy, creative, media, and analytics under one roof, supported by our proprietary funnel-building and e-commerce checkout software, engineered specifically for high-converting, scalable direct response. It’s not just best-in-class, it’s the backbone behind dozens of 7, 8, and 9-figure DTC offers.
We’re an agile, tight-knit team of marketers, creatives, data analysts, and operators who are obsessed with winning. Every person here is driven to push boundaries, test relentlessly, and grow because at GiddyUp, standing still isn’t an option. If you're looking to join a company where performance isn’t a department… it’s the culture, this is that place.
About The Role:
GiddyUp is a leading partner marketing platform that launches innovative brands and scales customer acquisition through high-performing direct-to-consumer campaigns. Leveraging a network of top-tier traffic partners, we connect brands with millions of consumers, driving exceptional growth on a performance-only basis. Our team is passionate about discovering innovative products and scaling sales through best-in-class marketing strategies and traffic partnerships.
We’re in search of a Performance Marketing Manager who can lead strategy, experimentation, and optimization of pricing and promotional initiatives across GiddyUp’s offers and brands. This role is focused on improving unit economics and scalability through data-driven pricing, bundling, and promotional strategies.
As a strategic architect, you will design and lead advanced experimentation roadmaps, working cross-functionally with Campaign Success Managers and Network Traffic to translate insights into sustained improvements in AOV, AOM, RPS, and unit economics. Success in this role requires a strong foundation in direct-response marketing, consumer psychology, and statistically rigorous experimentation beyond basic A/B testing.