Performance Marketing Manager, Digital

About the Role

Podium is looking for a Performance Marketing Manager to own and scale its digital advertising program (including Meta, Google) for vertical SMB audiences.This person will help us deliver on performance targets for established campaigns on Meta and Google, as well as prove out new channels, taking ownership of budget, creative strategy, CRO, audience testing, bidding, and full-funnel performance. This is a high-visibility, building role perfect for a performance marketing expert who is motivated to take ownership of a nascent paid, social-led program and build it into a highly performant, cost-effective growth lever for Podium. Someone who thrives in this role moves at high velocity, operates with extreme ownership, and is adept at getting things done autonomously. This person brings analytical rigor and methodical thinking to strategy and execution. They are just as comfortable in the weeds hands-on-keyboard, going account by account with sales to troubleshoot lead quality issues or stalled deals, as they are building and communicating strategy and a roadmap.

What you'll be doing

• Own performance end-to-end. Drive pipeline and revenue against vertical SMB targets across Meta and Google (branded). You own the budget, the strategy, and the number.
• Build, don’t maintain. Stand up evergreen programs from a nascent starting point and prove out new verticals, audiences, and channels through structured pilots.
• Lead creative strategy and execution. Concept, brief, and actively create or edit ad creative (CapCut, AI tools, UGC, testimonials) to maintain high creative velocity. Run a structured testing framework across hooks, formats, messaging, and audiences.
• Optimize the full funnel. Continuously tune bidding, targeting, landing pages, and CRO. Diagnose conversion at every stage from lead to MQL to pipeline to revenue.
• Get in the weeds with sales. Work account by account to troubleshoot lead quality, unblock stalled deals, and creatively solution around where the program needs a push.
• Bring analytical rigor. Build your own dashboards and pivot tables. Distill complex performance data into clear, executive-ready narratives for leadership and finance stakeholders.
• Document and scale what works. Turn one-off wins into repeatable plays. Write things down. Share learnings broadly.

What you should have

• 4–7+ years of performance/growth marketing experience, with at least 3 years directly managing paid social campaigns hands-on-keyboard (Meta required; LinkedIn, TikTok, Reddit, YouTube a plus)
• B2B experience strongly preferred. You understand the nuances of pipeline, MQL→SQL conversion, sales-led close motions, and multi-touch attribution
• Track record of building paid social programs from the ground up, not just optimizing mature ones
• Expertise in the mechanics of media buying: targeting, creative launches, ad operations, testing structures, incrementality, and campaign diagnostics
• Highly proficient in analytics tools (Looker, Tableau, Excel/Sheets; SQL a plus). You build your own pivots and dashboards to find insights, not wait for them
• Strong creative instincts. You can brief creative, edit creative, and recognize what will perform before it runs
• Excellent communicator who can distill complex data into strategic insights for executive and finance stakeholders
• Bias toward action. You’d rather ship a v1 test today than perfect a brief for two weeks
• Comfortable getting in the weeds with sales: troubleshooting accounts, working leads, and helping close deals where the program needs a push
• Hands-on experience implementing and troubleshooting MarTech tracking (pixels, server-side tracking, GTM, conversion APIs) is a strong plus