PBTB | Assistant Manager, Digital Marketing & D2C

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role Purpose:

To manage and execute the organization’s social & digital initiatives, ensuring consistent brand presence, strong customer engagement, and effective delivery of digital campaigns across owned, earned, and paid channels.

This role is responsible for day-to-day planning execution, optimization, social listening, and reporting, translating digital strategy into sustained engagement and long-term community building that supports brand trust, relevance, and business outcomes for PruBSN.

Key Accountabilities:

Social Media Strategic Planning, Execution & Community Building.

Plan, manage, and execute social media activities across platforms, with focus on driving meaningful engagement and building long-term digital community for PruBSN.

• Engagement rate, reach, and follower growth.
• Quality of conversations and interactions.
• Evidence of sustained community participation and advocacy.

Social Listening & Insights (Sprinklr)

Own and manage the Sprinklr social listening tool, ensuring it is configured, monitored, and reviewed regularly to surface actionable insights that inform content, engagement and community strategies.

• Quality and relevance of insights generated.
• Actionable recommendations shared with stakeholders.
• Evidence of insights applied to improve engagement and content strategy.

Digital Campaign Execution

Activate and manage approved brand-led campaigns across social, web, paid digital channels, ensuring effective platform adaptation, timely deployment, and ongoing optimization.

• On-time activation across digital channels.
• Effectiveness of platform-specific adaptations.
• Contribution to engagement, awareness, and leads targets.
• Quality of optimization based on performance and social listening insights.

Content Coordination & Optimisation

Coordinate with Brand & Creative and Agency partners to ensure digital initiatives are aligned with brand direction, business priorities, and customer experience goals.

• Cost per lead (CPL), cost per acquisition (CPA), and ROI.
• Conversion performance across key digital touchpoints.
• Effective budget optimization and forecasting.

Data, Analytics & Optimization

Embed a data-driven decision-making culture by leveraging analytics and insights to continuously optimize campaigns and digital performance.

• Timely, actionable reporting and insights.
• Evidence of optimization based on data.
• Continuous improvement in campaign effectiveness.

Cross-Functional & Centre of Excellence Collaboration

Work closely with the Brand & Creative Lead and Corporate Communications Lead within the Centre of Excellence to ensure digital initiatives are aligned to brand direction and narrative, while prioritizing performance and impact. Collaborate with Product, Acquisition, IT, Customer, and other stakeholders to deliver cohesive and effective digital execution.

• Consistency of brand expression across digital channels
• On strategy delivery of priority initiatives
• Effectiveness of cross-functional collaboration

Leadership & Capability Building

Lead, coach, and develop the Social & Digital team, building strong digital capability, accountability, and future-ready skills.

• Team performance and engagement.
• Capability uplift across social, digital, and performance disciplines.
• Clear ownership and delivery standards.

Innovation & Future Readiness

Continuously assess emerging platforms, tools, and digital trends to keep the brand competitive, relevant, and future ready.

• Adoption of new tools or approaches with measurable impact
• Speed and effectiveness of response to market shifts
• Ongoing improvement in digital effectiveness

Qualification and Experience

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 5-8 years of experience in social, digital, web, and performance marketing roles
• Strong expertise in social media strategy, web management, SEO/SEM, paid media, and lead generation
• Proven experience managing agencies, budgets, and multi-channel campaigns
• Strong analytical mindset with the ability to translate insights into action
• Excellent stakeholder management and cross functional collaboration skills
• Strong written and verbal communication skills in English & Bahasa Malaysia
• Familiarity with Shariah Guidelines

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.