Partners Marketing Specialist

About Blackbaud 

We’ve created an environment where people follow their passion.  

There’s something about working at Blackbaud that feels different than other companies—there’s a sense of purpose and a belief that each of us can make a difference in the success of our clients; organizations whose work changes lives. Blackbaud is the world’s foremost provider of technology solutions and services to the nonprofit market.  Software, analytics, data, marketing automation, website design, financial management, payment, and donation processing.  Our broad portfolio contains all of the tools nonprofits need to be successful in fulfilling their missions.  

About the Role 

We are seeking a Partner Marketing Specialist to join our team to support our evolving Partner Program.  This role focuses on partner marketing enablement, content development, and execution support, helping ensure our partners are equipped with consistent, high‑quality messaging, assets, and programs that drive engagement and success. 

Working cross-functionally with internal teams, this role plays a key part in operationalizing partner marketing initiatives, maintaining content quality, and supporting go‑to‑market efforts. The ideal candidate is a strong communicator and writer, detail‑oriented, analytically minded, and comfortable supporting multiple initiatives in a fast‑paced, global environment. 

Responsibilities 

• Support the strategy and execution of partner-related marketing content   

• Develop and maintain internal enablement materials including guides, win wires and success stories 

• Review existing internal partner marketing and enablement content and update as needed to ensure accuracy and relevance 

• Create presentation materials, including enablement messaging, joint value propositions, and event-related content 

• Support partners go‑to‑market initiatives, including messaging, content development, and demand generation activities 

• Assist with the planning, coordination, tracking, and reporting of events, webinars, and sponsorships, including reviewing event‑related materials 

• Manage inbound partner marketing requests and assets, coordinating execution across teams 

• Partner closely with Product Marketing to align and deliver timely, relevant product communications for partners 

•  Collaborate with internal stakeholders and external partners to ensure brand alignment, messaging consistency, and quality standards 

• Build and maintain strong working relationships with key stakeholders to support ongoing partner engagement initiatives 

• Identify opportunities to optimize partner marketing processes, including the use of AI tools or automation to improve efficiency and outcomes 

• Support special projects and additional partner marketing initiatives as needed 

Minimum Qualifications and Experience 

• Strong written and verbal communication, critical thinking, and interpersonal skills. 

• 2+ years marketing experience 

• Advanced proficiency in Excel and PowerPoint 

• Fundamental AI literacy 

• Self-starter style and ability to drive outcomes 

• Willingness to work in a dynamic environment – willingness to work virtually 

• Demonstrated experience in supporting enablement programs and initiatives  

• Proven ability to identify and resolve roadblocks through strong collaboration and communication skills 

• Ability to establish and build close working relationships. 

• Team-oriented planner and decision-maker.