Partner Marketing Manager

You

You are a strategic thinker who rolls up their sleeves. You don’t wait for a playbook to exist - you write it. You know that the best partner marketing starts with genuine relationships and deep understanding of how a partner’s world works. You can navigate large partner organisations, earn trust with global consulting giants and embedded technology partners, and build the kind of joint momentum that, over time, creates consistent and sustainable pipeline growth.

You will be the second member of a growing global partner marketing team, reporting directly to the Global Head of Partner Marketing. You’ll have the support of product marketing and enablement alongside you, but this is a role for someone who is energised by building something from the ground up. Right now you’ll own both the strategy and the execution. As the team grows around you, you’ll evolve into a more focused role with a wider sphere of influence — and you’re excited by that trajectory.

We’re looking for

A high-impact Partner Marketing Manager who will own the end-to-end partner marketing motion at Feedzai — building the global frameworks, executing joint campaigns, and deepening the relationships with our consulting and technology partners that drive long-term, sustainable pipeline growth. This is an architect and storyteller role: you’ll define how partner marketing works here, then make it work.

Your day to day:

Global Partner Marketing Execution

• Plan and execute joint go-to-market campaigns alongside regional and global partners, as well as targeted to-partner campaigns that build awareness and engagement inside partner organisations.
• Act as the central point of coordination across marketing, partner teams, and regional stakeholders — ensuring campaigns land on time and are globally consistent.
• Own the Market Development Fund (MDF) process: allocate partner funds to high-impact activities, track spend, and report on partner-sourced pipeline with rigour.

OEM & Reseller Partner Marketing

• Build and own the marketing relationships with OEM reseller partners — from joint marketing plan development through to activation and performance tracking.
• Keep partners engaged, equipped, and consistently delivering pipeline; you’re their go-to for anything marketing-related.

Playbook & Framework Development

• Create the global “How-To”: repeatable playbooks, templates, and toolkits so that internal teams and field marketers understand the partner strategy and can execute it consistently.
• Define the frameworks that will let Feedzai’s partner marketing function scale — from campaign launch templates to partner onboarding assets.

Demand Generation & Pipeline Alignment

• Align partner marketing efforts tightly to target account strategies, ensuring partner campaigns feed into broader pipeline generation — not run in parallel to it.
• Report on partner-sourced and partner-influenced pipeline, turning data into insight and insight into improved execution.

Operational Excellence

• Own timelines, deliverables, and cross-functional coordination across a globally distributed team.
• Continuously improve how we execute — building efficiency and scalability into everything you create.

You Have & Know How:

• 5+ years in B2B partner marketing, channel marketing, or alliance marketing — ideally in fintech, financial services, or enterprise technology.
• Proven track record of executing joint go-to-market campaigns with large consulting firms (e.g. Accenture, PwC, Capgemini) and/or embedded technology / OEM partners.
• Hands-on experience managing MDF programmes and partner funds, with a strong grip on ROI and attribution.
• Experience building marketing programmes and frameworks from scratch — you’ve been an early stage partner marketer before, or have thrived in a scale-up environment.
• Campaign execution across digital, events, and content channels — you can brief an agency and run a webinar in the same week.
• Strong project management and cross-functional coordination: you keep multiple stakeholders aligned across time zones without losing the thread.
• Data-driven: you track pipeline contribution, report on it clearly, and use it to sharpen future plans.
• Excellent communication and stakeholder management 
• Comfortable working globally with partners and internal teams across multiple geographies.
• A builder’s mentality: you don’t wait to be handed a system, you create one.
• Comfortable with ambiguity and able to operate without a large supporting team.
• Collaborative, curious, and commercially-minded, you care about pipeline, not just activity.