Bloom & wild group

Paid Social Manager

London Full Time
Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.
 
We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.
 
Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
 
Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination. 
 
🛠️ Digital Marketing Team @ Bloom & Wild Group

The digital marketing team is responsible for driving sustainable growth in all the markets we operate in through the execution of innovative, creative, and measurable campaigns. You’ll work on campaigns targeting both new and existing customers, working across our acquisition and retention teams to drive growth across multiple markets, brands, and categories for both Bloom & Wild and bloomon.

We work collaboratively with many areas of the business, including brand, creatives, business intelligence, and product, surfacing crucial insights and data that meaningfully improve campaign performance. Reporting to our Head of Acquisition this is a high ownership role spanning media buying, creative strategy and cross-market operational excellence.  

⚙️ The Role

Own, lead and continuously evolve the Paid Social strategy across multiple markets - driving Acquisition and Retention performance through structured testing, proactive roadmap planning, and the smart use of AI-powered tools and processes. This is a role for someone who thrives on pace, loves working across markets or categories and takes genuine pride in being organised and ahead of the curve. You'll be the central force coordinating Paid Social delivery across Bloom & Wild and bloomon, not just executing campaigns, but setting the longer term direction.

The role includes the following responsibilities: