Paid Search Lead

About this role:

Wells Fargo is seeking a Paid Search Lead to manage paid media acquisition campaigns.

• In this role, you will:

• Lead the development and execution of paid search strategies for deposit products, driving sustainable account growth and performance against acquisition and profitability targets.
• Own end‑to‑end paid search management across platforms including Google Ads, Microsoft Advertising and SA360 leveraging deep platform expertise to optimize structure, bidding, audience strategy, and creative.
• Work closely with Marketing Sciences on developing paid search forecasts and next-best investment opportunities.
• Analyze performance and surface insights through rigorous measurement, translating data into clear, actionable recommendations for internal partners and senior leadership.
• Provide paid search thought leadership by staying ahead of industry trends, platform innovations, and emerging technologies, and proactively applying learnings to the broader marketing roadmap.
• Partner cross‑functionally with Campaign Managers to optimize landing pages and ad messaging, applying A/B testing and conversion rate optimization best practices to improve funnel performance.
• Manage and forecast budgets with discipline, ensuring alignment to financial guidelines while identifying opportunities to efficiently scale high‑performing campaigns.
• Drive continuous optimization and experimentation, testing new approaches to improve efficiency, incrementality, and competitive differentiation.

• Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.
• 5+ years of hands‑on Paid Search experience, either client‑side within a Media Center of Excellence or agency‑side managing paid search programs for a large‑scale retailer or enterprise advertiser.

• Preferred Qualifications:

• Experience operating in a highly regulated industry (e.g., Financial Services, Healthcare), with demonstrated comfort navigating compliance and risk considerations.
• Proven track record managing ROI‑driven performance campaigns, with accountability to efficiency, profitability, and growth metrics.

Job Expectations:

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$100,000.00 - $163,000.00

Posting End Date:

19 Mar 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

 

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.