Paid Media Consultant

About Brown:

Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world.

About the Opportunity:

Brown University’s School of Professional Studies (SPS) brings a Brown education to new audiences of learners: those focused on the development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown’s intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, and to support the recruitment, retention, and placement success of master’s students, including traditional, non-traditional, and professional students.

We seek a Paid Media Specialist for a part-time (15-20 hours/week) position for a duration of three months. 

Responsibilities:

The Paid Media Consultant is responsible for overseeing existing paid media campaigns for 3 professional masters, 20+ master's degree and 6+ non-degree programs. This is a crucial, hands-on role focused on maintaining efficiency and providing accurate performance data to marketing leadership.

The position will manage the day-to-day operations and tactical adjustments of already-approved paid media campaigns and will focus on ensuring all campaign data is accurately tracked, visualized, and communicated to stakeholders.

Duties will include the following:

Campaign Management

• Manage the day-to-day operation of existing paid media campaigns across key platforms (Google Ads, Meta, LinkedIn, and programmatic channels), ensuring continuous delivery.

• Monitor campaign performance daily, identifying opportunities for immediate, tactical optimization (e.g., minor bid adjustments, budget pacing, ad rotation checks) to maintain efficiency and reach.

• Audience Refinement: Refine audience targeting based on performance data and enrollment goals & updated audience/customer lists (leads) for use in remarketing campaigns

• Track media spend meticulously against existing program budgets and pacing goals, escalating any over- or under-spend concerns immediately to leadership.

• Perform routine platform tasks such as troubleshooting tracking tags, confirming landing page functionality, and ensuring all ads are correctly live and approved.

• Serve as liaison for media account reps, relaying performance data and platform updates back to the marketing team.

• Ensure all live campaign assets and placements adhere to the University's brand and compliance standards

Data Reporting 

• Track and organize key performance metrics for all active paid media campaigns, focusing on data collection accuracy.

• Maintain and update marketing data dashboards in Google Looker Studio, ensuring the displayed KPIs (CPL, Applications, ROAS) are accurate and refreshed weekly.

• Work with the CRM Administrator to monitor and audit the accuracy of media source attribution data in enrollment reports.

• Generate weekly performance reports for marketing leadership and program directors, clearly summarizing key metrics and notable trends (e.g., "Cost per lead increased 5% this week").

• Communicate optimization recommendations (based on data trends) to leadership for approval and implementation.

Qualifications:
 

Education & Experience: 

• Bachelor’s degree plus 5 or more years of hands-on digital marketing experience; or an equivalent combination of education, training, and professional experience.

Campaign Management:

• Demonstrated success building, launching, and optimizing multi-channel campaigns across Google Ads (including Search, Performance Max, and Demand Gen), LinkedIn Campaign Manager, Meta Ads Manager (Facebook/Instagram), and other programmatic or emerging platforms such as Reddit or StackAdapt)

Performance Analysis & Reporting:

• Proven ability to develop and maintain ongoing performance reports and dashboards, tracking metrics like cost-per-lead (CPL), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS). Strong understanding of multi-touch attribution and channel-level performance evaluation.

Analytics & Tracking:

• Practical experience implementing and managing Google Analytics (GA4), Google Tag Manager, and Google Search Console, including event tracking, goal setup, and troubleshooting tracking issues.

Cross-Functional Collaboration:

• Skilled at partnering with media agencies, as well as internal creative, content, and web teams, to align campaign strategy, tracking frameworks, and performance reporting across paid, owned, and earned channels.

Required Job Competencies

• Data-driven and detail-oriented with strong analytical skills; Solutions-focused mindset and ability to turn data into actionable insights

• Excellent written and verbal communication skills

• Excellent organization, project management and production skills involving the execution of multiple, simultaneous projects

• Ability to meet stringent deadlines, pivot quickly and work under pressure and troubleshoot in a high-volume, changing work environment 

• Working knowledge of Microsoft Office Suite (Word and Excel)

Salary Grade:

10

Additional Information: 

All offers of employment are contingent upon the successful completion of a background check.

Brown University is unable to provide visa sponsorship for this role. 

This is a part-time (15-20 hours/week) position for a duration of three months.