Our Demand Generation team has one mission: create a pipeline for our hungry sales teams. As Paid Marketing Manager, you will own pipe creation through paid channels for the North American market to speed up 360learning’s growth.
“Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We’re constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals.” - James Meincke https://www.linkedin.com/in/jamesmeincke/
Your objective is to create sales qualified opportunities by managing our paid channels:
→ Create ads for search and paid social
→ Define and monitor channel budgets
→ Optimize every step of the conversion funnel (thanks to our experiment process)
→ Follow up with BDRs to get qualitative insights on your actions