Paid Communications Manager - Outreach

About Us 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

 

Role Description

We’re looking for a Paid Communications Manager (Outreach) to join our growing team. This client-facing role sits within a fast-paced media agency environment, supporting iGaming clients alongside a broader portfolio. You’ll own outreach strategy and delivery across global markets, ensuring link placements meet SEO objectives, brand requirements, and territory standards, often across multiple languages.

Key Responsibilities

Client Management & Strategy

• Lead and execute digital outreach campaigns across global territories and multilingual markets.
• Identify high-value backlink opportunities through SEO and industry analysis.
• Oversee content-led outreach, ensuring accurate placements and adherence to client guidelines.
• Manage negotiations with publishers to secure quality placements at competitive rates.
• Report clearly to clients, track KPIs, and proactively recommend improvements to strengthen visibility.

Team Leadership

• Allocate and prioritise outreach tasks aligned to team capacity and campaign goals.
• Mentor, support, and develop junior team members; provide feedback and maintain motivation.

Campaign Ownership

• Own campaigns end-to-end from planning and execution to optimisation.
• Analyse competitor backlink profiles to identify opportunities and gaps.
• Manage budgets and resources effectively.
• Stay current with SEO/link-building best practices and apply lateral thinking to improve processes.

Desired Skills & Experience 

• Proven experience in digital outreach, ideally agency-side.
• Comfortable working with iGaming/gambling clients (experience preferred).
• Strong understanding of SEO, link-building, and key metrics (DA, TF, DR, etc.).
• Confident using SEO tools (Ahrefs, SEMrush, Majestic).
• Experience managing budgets and achieving monthly targets.
• Strong content awareness and ability to ensure guideline compliance.
• Excellent Excel, organisation, communication, and negotiation skills.
• Motivated, proactive, target-driven, and confident leading junior team members.

Employee Transparency 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to Ninette at ninette.desousa@mbww.com, if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS 

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:  

• Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year  
• Free breakfast and free lunch  
• Early finish Fridays 
• Core Hours (Mon-Thurs, flexible start/finish times)   
• Retail discounts 
• Electric vehicle salary sacrifice car scheme 
• Wellbeing programme, including Headspace & flu jabs 
• Interest-free season ticket loan  
• Paid time off for Volunteering  
• Group Income Protection  
• Life Assurance  
• Private Medical Insurance or Health Cash Plan (dependent on level)  
• Group Personal Pension Plan with matched contributions from 3-6%  
• Generous Parental Leave & Pay   
• Independent mortgage advice  
• Financial education  
• Employee Assistance Programme  
• Free eye tests  
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!