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Meaningful Work From Day One
Lead and inspire a high-performing sales team to achieve ambitious sales and distribution targets within the On-Trade channel. Develop and execute impactful channel strategies, build strong relationships with key customers and stakeholders, and drive sustainable business growth in the assigned area. Foster a culture of collaboration, innovation, and customer-centricity to maximize brand visibility and market share.
What You Can Expect
Lead and Inspire: Lead, mentor, and inspire a high-performing sales team, fostering a culture of collaboration, innovation, and customer-centricity.
Drive Sales and Distribution: Develop and execute comprehensive sales strategies to achieve targets, expand product distribution, and secure new On-Premise accounts to maximize market share and revenue growth.
Build Strategic Relationships: Build and maintain strong relationships with key customers, distributors, and stakeholders to drive business growth and foster long-term partnerships.
Elevate Brand Presence: Develop and execute innovative marketing and promotional programs to enhance brand visibility, awareness, and consumer engagement in the On-Premise channel.
Negotiate and Secure: Negotiate contracts and agreements to secure dominant positions in key accounts, optimize pricing strategies, and drive profitable business growth.
Develop Talent: Provide ongoing training, coaching, and feedback to develop team members' skills, capabilities, and sales performance.
Analyze and Strategize: Continuously analyze market trends, competitor activities, and emerging opportunities to develop and adapt effective sales strategies.
Manage Resources: Effectively manage regional advertising and promotional budgets to ensure maximum return on investment and optimize resource allocation.
Collaborate and Conquer: Work closely with internal departments (e.g., Marketing, Finance) and external partners to achieve business objectives and drive alignment across functions.
What You Bring to the Table
7+ years of proven experience in On-Trade sales, with a strong understanding of customer dynamics in this channel. Minimum 3years manager role in On-Trade sales. Experience with a transnational company managing global consumer brands is a plus.
Track record of achieving sales targets and driving market share growth
Excellent communication, negotiation, and relationship-building skills, with a demonstrated ability to establish and maintain strategic partnerships.
Strong analytical and problem-solving skills, with the ability to translate market data and insights into actionable strategies.
Proficiency in using Microsoft Office Suite and market analysis platforms (Nielsen, etc.).
Valid driver's license.
What Makes You Unique
Experience in international premium+ consumer brands is a plus.
Industry credentials & knowledges
Good business acumen
English proficiency (business level of English)
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Requisition Type:
EmployeeManagement Level:
LeaderGlobal Job Level:
L2Number of Openings Available:
1