Omnichannel Campaign Lead

The Omnichannel Campaign Lead (Associate Manager, Media Activation) leads the strategy, execution oversight, and optimization of paid media campaigns across paid search, paid social, programmatic display, and retail media platforms. This role partners closely with Sales, Planning, Accounts, and Ad Operations to deliver high‑performing, data‑driven media programs that achieve measurable business outcomes.

You will own campaign health from launch through reporting, using performance metrics such as ROI, CPA, pacing, and audience match rates to guide optimization decisions. This role also drives improvements in activation processes, communication, and operational efficiency.

What you'll do

Campaign Performance and Budget Management

• Own end‑to‑end performance and oversight across a portfolio of campaigns, ensuring timely launches, strong optimization, and accurate reporting

• Collaborate with cross-functional partners to design media programs to deliver on common advertiser objectives

• Manage budgets and pacing to maximize ROI while maintaining financial stewardship

• Analyze performance trends and diagnose issues across platforms, proactively recommending optimizations

• Ensure campaigns align with advertiser objectives, category priorities, and retail media best practices

• Anticipate risks and performance challenges, bringing forward‑looking recommendations to sales pods

Customer Success and Account Support

• Act as the senior Activation lead for one or more sales pods, providing strategic campaign updates and performance insights

• Support client and internal stakeholder conversations with clear, data‑backed recommendations

• Distill complex platform setups and performance data into accessible, actionable insights

• Partner with Sales and Accounts to respond to client questions, escalations, and performance reviews

• Maintain strong visibility into upcoming campaign launches, live performance, and reporting needs

Collaboration with Ad Operations Roles

• Partner closely with Ad Operations teams responsible for hands‑on execution

• Provide clear briefs, pacing guidance, and optimization direction to ensure flawless delivery

• Validate campaign changes and QA execution to confirm alignment with campaign objectives and best practices

• Serve as a subject matter expert for campaign setup and optimization standards

• Mentor junior Activation team members and provide feedback on execution quality

What you bring

• 5-7+ years of experience managing and optimizing digital advertising campaigns across paid search, paid social, display, and retail media

• Bachelor’s degree in a field related to Marketing, Advertising, Business Analytics, or equivalent

• Expertise in data analysis, leveraging metrics to justify, optimize and report on campaign outcomes

• Experience with retail media platforms such as Walmart Connect, Amazon DSP, or similar

• Proven ability to manage complex campaign portfolios and competing priorities

• Confidence influencing cross‑functional partners and providing strategic recommendations

• A proactive, solutions‑oriented mindset with strong ownership, personal accountability, and attention to detail

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.