The Multimedia Marketing Associate will focus on new business development generating advertising revenue by establishing relationships with new prospects and presenting targeted advertising solutions on both broadcast and digital mediums.
- Establishes credible relationships with the local business community.
- Collaborates with Sales Management Leadership, Creative Director, and Production Manager to build effective long-term advertising campaigns.
- Makes sales calls on prospective clients to develop new accounts.
- Implements strategies to consistently grow and exceed revenue goals.
- Prepares/Presents sales presentations to clients and prospects.
- Educates clients on how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement across all media.
- Will build marketing campaigns for clients across numerous tactics, including but not limited to; Broadcast, SEO, SEM, Display, Email, Social, OTT, and many other types of programmatic.
- Performs other duties as assigned.
Qualifications:
- A strong track record of meeting or exceeding monthly and quarterly sales targets
- Marketing and/or equivalent related experience
- Successful experience in outside sales preferred
- Knowledge of industry trends and competitive landscape.
- Understanding of digital marketing strategies and advertising platform
- Professional appearance and demeanor are essential
- Excellent communication and negotiation skills.
- Self-motivated, goal-oriented, and a strong team player.
- Must have ability to work with minimum supervision and ability to multi-task
- Must have proven customer service, problem solving and analytical skills
- Must be detail-oriented
- A professional telephone manner is essential
- Must have proficiency in MS Word, Excel, PowerPoint and the Internet
- Proficiency with CRM software and Microsoft Office Suite