Business Title: MT - Customer Development Manager (CDM)
Function: Modern Trade, Customer Development
Location: Mumbai RO
Role Purpose
Own quarterly business delivery for assigned modern trade customers by driving execution excellence, building strong customer partnerships, and leading a high performing frontline team.
Key Responsibilities
Own and deliver quarterly numbers and execution KPIs
Translate Joint Business Plans into flawless on-ground execution
Lead customer negotiations on assortment, visibility, and execution levers for your region
Partner with Key Account Managers to land central agreements regionally
Drive Market Makers portfolio through assisted selling network and regional negotiations
Ensure best-in-class in-store execution across availability, sos, planograms, and promotions
Lead, coach, and develop a team of 5-6 MTASes.
Build a culture of ownership, accountability, and continuous improvement.
Collaborate with Category, Account and Supply Chains to deliver on business goals
Leverage market and customer insights to improve execution and growth
Standards of Leadership Alignment
Consumer Love: Delivers superior shopper experience through consistent availability and visibility.
Agility & Innovation: Responds quickly to execution gaps and market changes.
Growth Mindset: Develops self and team capability through coaching and feedback.
Accountability & Ownership: Takes end-to-end ownership of numbers and execution.
Critical Success Measures
Consistent quarterly target delivery
Quality of in-store execution. Consistent improvement in PSP
Growth of Market Makers portfolio
Strengthen customer partnerships
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