Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
MS Product Enablement Director
Director, Global Marketing Services Product Enablement
Overview
Marketing Services is a strategic growth pillar for Mastercard, delivering innovative solutions that combine data, technology, and creativity to drive measurable outcomes for clients worldwide. Focused on scaling globally, this team provides end-to-end marketing solutions across acquisition, engagement, spend optimization, and portfolio management.
Within the Services organization, this role sits in the Global Marketing Services Product team, responsible for ensuring our products are market-ready and commercially successful. In this role, the Director will lead MS Product Enablement, creating the tools, content, and processes that empower sales and delivery teams to position and deliver Marketing Services products effectively. This individual will partner closely with Product Managers, Consumer Acquisition & Engagement, B2B Marketing Services, Advisors Client Services, and regional stakeholders to ensure alignment between product vision and enablement priorities.
Role
• Act as an advocate and subject matter expert for Marketing Services products globally.
• Lead enablement efforts by creating high-impact materials such as:
o One-pagers (product overview, technical review, value proposition)
o Sales decks and collateral tailored to buyer personas
o Demo views and walkthroughs showcasing product capabilities
o FAQs and objection-handling guides
o Statement of Work (SOW) templates for Marketing Services products
• Drive product readiness by partnering with Product Managers and Creative Ops to ensure messaging consistency and asset governance.
• Define and manage the content lifecycle (creation, localization, updates, retirement) and ensure compliance with brand and legal guidelines.
• Develop structured training and certification programs for internal teams and external partners to validate product knowledge and readiness.
• Establish feedback loops from sales and delivery teams to continuously improve enablement materials and processes.
• Collaborate with Marketing and Product Marketing to align enablement content with broader campaigns and positioning.
• Define KPIs for enablement (pipeline conversion, win-rate uplift, attach rates) and report ROI to leadership.
• Communicate strategy and vision effectively across all levels of the organization.
All About You
• A minimum of 10 years of experience in Marketing Services, Product Marketing, or Enablement roles within data-driven or digital-first organizations.
• Expertise in marketing strategy, campaign execution, and enablement across B2B/B2C contexts.
• Strong understanding of Martech, analytics, and creative operations models.
• Proven experience creating enablement materials and frameworks for global product launches.
• Strategic mindset with the ability to solve complex and ambiguous problems.
• Exceptional communication and storytelling skills; ability to influence senior stakeholders globally.
• Highly organized and able to manage multiple priorities in a fast-paced environment.
• Bachelor’s degree required; MBA or equivalent preferred.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.